Fei Gao

Bentley University - Department of Marketing

175 Forest Street

Waltham, MA 02145

United States

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Scholarly Papers (1)

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Altering Taste Judgments with Shapes: How and When Shape–Taste Crossmodal Correspondences Can Be Applied in Marketing Designs

HEC Paris Research Paper No. MKG-2020-1398
Number of pages: 94 Posted: 13 Nov 2020 Last Revised: 24 Nov 2020
Bentley University - Department of Marketing, HEC Paris - Marketing and HEC Paris
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Abstract:

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crossmodal correspondence, sensory marketing, product designs, food marketing, shape symbolism