Tim Silk

University of British Columbia

Assistant Professor, Marketing Division

Sauder School of Business

2053 Main Mall

Vancouver, BC V6T 1Z2

Canada

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Scholarly Papers (1)

1.

Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute-Framing Effects

Number of pages: 15 Posted: 27 Jan 2005
University of Florida - Department of Marketing, University of British Columbia and University of Florida - Warrington College of Business Administration
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Abstract:

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Attribute framing, framing effects, range theory, range frequency theory, descriptive valence, subjective judgment, subjective evaluation, subjective scales, affective associations, product marketing, information processing