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1.
The Long Tail is Longer than You Think: The Surprisingly Large Extent of Online Sales by Small Volume Sellers
Number of pages: 8
Posted: 13 May 2008
Joseph Bailey
, Gordon Gao,
Wolfgang Jank
,
Mingfeng Lin
,
Henry C. Lucas
and
Siva Viswanathan
University of Maryland,
affiliation not provided to SSRN
, University of Maryland - Decision and Information Technologies Department, Scheller College of Business, Georgia Institute of Technology, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
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Abstract:
Internet Retailing, Long Tail, Electronic Commerce
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