Gordon Gao

affiliation not provided to SSRN

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The Long Tail is Longer than You Think: The Surprisingly Large Extent of Online Sales by Small Volume Sellers

Number of pages: 8 Posted: 13 May 2008
University of Maryland, affiliation not provided to SSRN, University of Maryland - Decision and Information Technologies Department, Scheller College of Business, Georgia Institute of Technology, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
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Citation 7

Abstract:

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Internet Retailing, Long Tail, Electronic Commerce