default author photo

Vibha Soni

Amity University Jaipur

Jaipur

India

SCHOLARLY PAPERS

1

DOWNLOADS

302

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

CSR: Sensational Tool of Brand Equity (Special Reference to FMCG Brands in India)

International Conference on Business Management, Innovation & Sustainability (ICBMIS) 2020
Number of pages: 12 Posted: 12 Oct 2020
Vibha Soni and Vinita Agrawal
Amity University Jaipur and Amity University Rajasthan
Downloads 302 (253,118)

Abstract:

Loading...

Brand, Brand equity, FMCG brands, India, FMCG, CSR, and CSR activities