Xinrong Zhu

Imperial College London

South Kensington Campus, Exhibition Rd, London SW7

London SW7

  • Imperial College London

SCHOLARLY PAPERS

5

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Scholarly Papers (5)

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1.

Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

Number of pages: 42 Posted: 11 Jan 2022 Last Revised: 22 Jul 2022
Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
Cornell University, Northwestern - Kellogg and Imperial College London
Downloads 920 (39,841)

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Political Consumerism, Boycott, Buycott, Social Media, Switching Costs

2.

GMO and non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment

Marketing Science 0(0). https://doi.org/10.1287/mksc.2022.1375, Forthcoming
Number of pages: 52 Posted: 18 Feb 2021 Last Revised: 07 Nov 2022
Aaron Adalja, Jura Liaukonyte, Emily Yucai Wang and Xinrong Zhu
Cornell University, Cornell University, University of Massachusetts, Amherst and Imperial College London
Downloads 497 (88,766)

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GMO Labeling, Difference-in-Differences, Synthetic Control, Policy Evaluation

3.

Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune

Number of pages: 9 Posted: 21 Sep 2022
Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
Cornell University, Northwestern - Kellogg and Imperial College London
Downloads 139 (316,879)

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Political Consumerism, Boycott, Buycott, Social Media

4.

Inference and Impact of Category Captaincy

Number of pages: 80 Posted: 30 Sep 2022
Xinrong Zhu
Imperial College London
Downloads 79 (464,913)

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Vertical Relationships, Category Captain, Conduct Test

5.

Share Dispersion of National Brands: The Role of Retailers

Number of pages: 51 Posted: 09 Jul 2022 Last Revised: 29 Aug 2022
Robert Clark, Jean-Francois Houde and Xinrong Zhu
Queen's University, University of Wisconsin - Madison - Department of Economics and Imperial College London
Downloads 58 (546,692)

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Share Dispersion, Variance Decomposition, Vertical Relationships