Xinrong Zhu

Imperial College Business School

South Kensington Campus

Exhibition Road

London SW7 2AZ, SW7 2AZ

United Kingdom

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 27,167

SSRN RANKINGS

Top 27,167

in Total Papers Downloads

3,408

SSRN CITATIONS
Rank 41,401

SSRN RANKINGS

Top 41,401

in Total Papers Citations

21

CROSSREF CITATIONS

0

Scholarly Papers (7)

1.

Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

Number of pages: 42 Posted: 11 Jan 2022 Last Revised: 22 Jul 2022
Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
Cornell University, Northwestern - Kellogg and Imperial College Business School
Downloads 1,530 (22,234)
Citation 16

Abstract:

Loading...

Political Consumerism, Boycott, Buycott, Social Media, Switching Costs

2.

Who is AI Replacing? The Impact of Generative AI on Online Freelancing Platforms

Number of pages: 25 Posted: 03 Nov 2023 Last Revised: 21 Feb 2024
Ozge Demirci, Jonas Hannane and Xinrong Zhu
Harvard Business School, German Institute for Economic Research (DIW Berlin) and Imperial College Business School
Downloads 629 (76,879)

Abstract:

Loading...

Generative AI, large language models, ChatGPT, online freelancing platforms

3.

GMO and non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment

Marketing Science 0(0). https://doi.org/10.1287/mksc.2022.1375, Forthcoming
Number of pages: 52 Posted: 18 Feb 2021 Last Revised: 07 Nov 2022
Cornell University, Cornell University, University of Massachusetts, Amherst and Imperial College Business School
Downloads 628 (76,879)

Abstract:

Loading...

GMO Labeling, Difference-in-Differences, Synthetic Control, Policy Evaluation

4.

Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune

Number of pages: 9 Posted: 21 Sep 2022
Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
Cornell University, Northwestern - Kellogg and Imperial College Business School
Downloads 230 (236,978)

Abstract:

Loading...

Political Consumerism, Boycott, Buycott, Social Media

5.

Inference and Impact of Category Captaincy

Number of pages: 67 Posted: 30 Sep 2022 Last Revised: 19 Jun 2023
Xinrong Zhu
Imperial College Business School
Downloads 174 (305,637)

Abstract:

Loading...

Vertical Relationships, Category Captain, Conduct Test

6.

Share Dispersion of National Brands: The Role of Retailers

Number of pages: 51 Posted: 09 Jul 2022 Last Revised: 29 Aug 2022
Queen's University, University of Wisconsin - Madison - Department of Economics and Imperial College Business School
Downloads 133 (380,993)

Abstract:

Loading...

Share Dispersion, Variance Decomposition, Vertical Relationships

7.

Leveraging User-Generated Content for Product Improvement: Bridging the Gap between Customer Inputs and Managerial Decisions

Number of pages: 38 Posted: 06 Sep 2023 Last Revised: 10 Nov 2023
Cornell University - Samuel Curtis Johnson Graduate School of Management, Cornell University - Food Industry Management Program, University of Bristol and Imperial College Business School
Downloads 84 (525,577)

Abstract:

Loading...

User-generated Content, Natural Language Processing, Product Improvement, Quality Control, Supplier Evaluation