Xinrong Zhu

Imperial College Business School

South Kensington Campus

Exhibition Road

London SW7 2AZ, SW7 2AZ

United Kingdom

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 10,192

SSRN RANKINGS

Top 10,192

in Total Papers Downloads

9,446

TOTAL CITATIONS
Rank 29,406

SSRN RANKINGS

Top 29,406

in Total Papers Citations

18

Scholarly Papers (9)

Who Is AI Replacing? The Impact of Generative AI on Online Freelancing Platforms

Number of pages: 31 Posted: 03 Nov 2023 Last Revised: 22 Jun 2024
Ozge Demirci, Jonas Hannane and Xinrong Zhu
Imperial College Business School, German Institute for Economic Research (DIW Berlin) and Imperial College Business School
Downloads 5,331 (3,394)

Abstract:

Loading...

Generative AI, large language models, ChatGPT, digital freelancing platforms JEL No: O33, E24, J21, J24

Who is AI Replacing? The Impact of Generative AI on Online Freelancing Platforms

CESifo Working Paper No. 11276
Number of pages: 33 Posted: 22 Oct 2024
Ozge Demirci, Jonas Hannane and Xinrong Zhu
Imperial College Business School, German Institute for Economic Research (DIW Berlin) and Imperial College Business School
Downloads 474 (123,799)

Abstract:

Loading...

generative AI, large language models, ChatGPT, digital freelancing platforms

2.

Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

Number of pages: 42 Posted: 11 Jan 2022 Last Revised: 22 Jul 2022
Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
Cornell SC Johnson College of Business, Northwestern - Kellogg and Imperial College Business School
Downloads 2,028 (16,513)
Citation 16

Abstract:

Loading...

Political Consumerism, Boycott, Buycott, Social Media, Switching Costs

3.

GMO and non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment

Marketing Science 0(0). https://doi.org/10.1287/mksc.2022.1375, Forthcoming
Number of pages: 52 Posted: 18 Feb 2021 Last Revised: 23 Jul 2024
Cornell SC Johnson College of Business, Cornell SC Johnson College of Business, University of Massachusetts Amherst and Imperial College Business School
Downloads 711 (75,335)

Abstract:

Loading...

GMO Labeling, Difference-in-Differences, Synthetic Control, Policy Evaluation

4.

Inference and Impact of Category Captaincy *

Number of pages: 59 Posted: 30 Sep 2022 Last Revised: 22 Jun 2024
Xinrong Zhu
Imperial College Business School
Downloads 281 (223,421)
Citation 2

Abstract:

Loading...

Vertical Relationships, Category Captaincy, Pricing Tests

5.

Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune

Number of pages: 9 Posted: 21 Sep 2022
Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
Cornell SC Johnson College of Business, Northwestern - Kellogg and Imperial College Business School
Downloads 281 (223,421)

Abstract:

Loading...

Political Consumerism, Boycott, Buycott, Social Media

6.

Share Dispersion of National Brands: The Role of Retailers

Number of pages: 51 Posted: 09 Jul 2022 Last Revised: 29 Aug 2022
Queen's University, University of Wisconsin-Madison - Department of Economics and Imperial College Business School
Downloads 189 (327,916)

Abstract:

Loading...

Share Dispersion, Variance Decomposition, Vertical Relationships

7.
Downloads 102 (538,330)

Abstract:

Loading...

Brand Polarization, Political Polarization, Boycotts

8.

Leveraging Customer Feedback for Product Improvement and Production Quality Control

Number of pages: 43 Posted: 03 Jan 2025
Cornell University - Samuel Curtis Johnson Graduate School of Management, Cornell SC Johnson College of Business, University of Bristol and Imperial College Business School
Downloads 35 (916,430)

Abstract:

Loading...

Customer Feedback, Natural Language Processing, Product Improvement, Quality Control, Supplier Evaluation JEL No.: M11

9.

Beyond the Switch: Lasting Effects of Informational Nudges on Online Grocery Shopping Behavior *

Number of pages: 32 Posted: 27 Jan 2025
Complutense University of Madrid, The Hong Kong Polytechnic University, The Hebrew University of Jerusalem and Imperial College Business School
Downloads 14 (1,138,803)

Abstract:

Loading...

Informational Nudges, Online Shopping, Product Swap, New Product Discovery, Long-term Effect