Carolina Zheng

Columbia University - Department of Computer Science

3022 Broadway

New York, NY 10027

United States

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Do Suspense and Surprise Drive Entertainment Demand? Evidence from Twitch.tv

Columbia Business School Research Paper Forthcoming, NYU Stern School of Business Forthcoming
Number of pages: 55 Posted: 04 Nov 2020 Last Revised: 10 May 2021
Andrey Simonov, Raluca Ursu and Carolina Zheng
Columbia University - Columbia Business School, New York University - Stern School of Business and Columbia University - Department of Computer Science
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Citation 2

Abstract:

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Entertainment Marketing, Media Consumption, Preferences for Information, Suspense and Surprise, Choice Modeling