Stephan Dahl

University of Hull

Senior Lecturer in Marketing

Hull, HU6 7RX

United Kingdom

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 930

SSRN RANKINGS

Top 930

in Total Papers Downloads

48,639

SSRN CITATIONS

0

CROSSREF CITATIONS

5

Scholarly Papers (4)

1.

Intercultural Research: The Current State of Knowledge

Middlesex University Discussion Paper No. 26
Number of pages: 22 Posted: 02 Feb 2005
Stephan Dahl
University of Hull
Downloads 33,954 (111)
Citation 29

Abstract:

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Intercultural, cross-cultural, communication

2.

Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?

Middlesex University Discussion Paper No. 28
Number of pages: 29 Posted: 01 Feb 2005
Stephan Dahl
University of Hull
Downloads 12,175 (757)
Citation 4

Abstract:

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Advertising, global, culture

3.

Analysing Advergames: Active Diversions or Actually Deception

Number of pages: 25 Posted: 14 Jun 2006
Stephan Dahl, Lynne C. Eagle and Carlos Baez
University of Hull, Middlesex University - Business School and Consultant
Downloads 1,680 (20,356)
Citation 3

Abstract:

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Advergames, online games, regulation, advertising, children

4.

Using Social Media for Social Good – A Conceptual Overview

Number of pages: 18 Posted: 05 Dec 2010 Last Revised: 10 Aug 2014
Stephan Dahl
University of Hull
Downloads 830 (56,293)

Abstract:

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Social Media, Social Marketing, Health Promotion, Web 2.0, User-Generated Content