Stephan Dahl

University of Hull

Senior Lecturer in Marketing

Hull, HU6 7RX

United Kingdom

  • University of Hull

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    • Tel: +44 1482 46 32 49
SCHOLARLY PAPERS

4

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Scholarly Papers (4)

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1.

Intercultural Research: The Current State of Knowledge

Middlesex University Discussion Paper No. 26
Number of pages: 22 Posted: 02 Feb 2005
Stephan Dahl
University of Hull
Downloads 33,216 (96)
Citation 24

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Intercultural, cross-cultural, communication

2.

Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?

Middlesex University Discussion Paper No. 28
Number of pages: 29 Posted: 01 Feb 2005
Stephan Dahl
University of Hull
Downloads 11,456 (653)
Citation 4

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Advertising, global, culture

3.

Analysing Advergames: Active Diversions or Actually Deception

Number of pages: 25 Posted: 14 Jun 2006
Stephan Dahl, Lynne C. Eagle and Carlos Baez
University of Hull, Middlesex University - Business School and Consultant
Downloads 1,663 (16,820)
Citation 2

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Advergames, online games, regulation, advertising, children

4.

Using Social Media for Social Good – A Conceptual Overview

Number of pages: 18 Posted: 05 Dec 2010 Last Revised: 10 Aug 2014
Stephan Dahl
University of Hull
Downloads 786 (49,598)

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Social Media, Social Marketing, Health Promotion, Web 2.0, User-Generated Content