Riley Whately

Fortuna Advisors LLC

One Penn Plaza

36th Floor

New York, NY 10119

United States

  • Fortuna Advisors LLC

SCHOLARLY PAPERS

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Scholarly Papers (1)

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A Deeper Look at the Return on Purpose: Before and During a Crisis

Journal of Applied Corporate Finance (Spring 2021). Volume 33. Number 2.
Number of pages: 19 Posted: 11 Feb 2022
Gregory V. Milano, Riley Whately, Brian Tomlinson and Alexa Yiğit
Fortuna Advisors LLC, Fortuna Advisors LLC, affiliation not provided to SSRN and CECP
Downloads 43 (783,721)

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Purpose, Corporate Purpose, Brand Purpose, Stakeholder Value, Shareholder Value, Performance Measurement

Other Papers (1)

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Capital Deployment Roundtable: Measuring and Managing Intangible Investment

Milano, Gregory. 2023. "Capital Deployment Roundtable: Managing and Measuring Intangibles.” Journal of Applied Corporate Finance.
Number of pages: 40 Posted: 07 Mar 2023
Gregory V. Milano, Riley Whately, Gary Bischoping, Shivaram Rajgopal, Anup Srivastava, Glenn Welling, Paul Clancy and Ken Wiles
Fortuna Advisors LLC, Fortuna Advisors LLC, Hellman & Friedman, Columbia University - Columbia Business School, Accounting, Business Law & Taxation, University of Calgary - Haskayne School of Business, Engaged Capital, Biogen Idec, Inc. and The University of Texas at Austin
Downloads 59

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accounting, brand, brand building, brand equity, capital allocation, capital deployment, differentiation, digital investment, GAAP shortcomings, governance, human capital, innovation, intangible assets, intangible investment, investment, marketing investment, P&L investment, R&D investment, Research