Rodoula H Tsiotsou

UNIVERSITY OF MACEDONIA

Assistant Professor

Thessaloniki

Greece

http://users.uom.gr/~rtsiotsou/

UNIVERSITY OF MACEDONIA

Assistant Professor

DEPARTMENT OF BUSINESS ADMINISTRATION

156 EGNATIA STREET

THESSALONIKI, 54006

Greece

http://users.uom.gr/~rtsiotsou/

  • UNIVERSITY OF MACEDONIA

  • UNIVERSITY OF MACEDONIA

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Applying Event Study Analysis to Assess the Impact of Marketing Communication Strategies: The Case of Sponsorship

Applied Financial Economics Letters, Vol. 1, No. 4, pp. 259-262, 2005
Posted: 10 Jul 2008 Last Revised: 15 Apr 2009
Rodoula H Tsiotsou, Rodoula H Tsiotsou and Dionysis Antonios Lalountas
UNIVERSITY OF MACEDONIAUNIVERSITY OF MACEDONIA and University of Patras

Abstract:

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marketing