Denis Bouyssou

affiliation not provided to SSRN

SCHOLARLY PAPERS

1

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CITATIONS

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Scholarly Papers (1)

1.

Bounded Rationality Modeling

Marketing Letters, Vol. 43, pp. 197-200, 2003
Number of pages: 16 Posted: 23 Nov 2008
affiliation not provided to SSRN, University of Bonn - Economic Science Area, affiliation not provided to SSRN, University of Southern California - Department of Economics, University College London - Centre for Economic Learning and Social Evolution (ELSE), University of Toulouse, University of California at San Diego, affiliation not provided to SSRN, INSEAD, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Columbia Business School - Management & Psychology, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Warwick - Warwick Business School
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Citation 2

Abstract:

Decision-making, consumer behavior, procedural rationality, choice functionals, adaptive behavior