Terry S. Overton

University of Pennsylvania - Marketing Department

Instructor

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

2

DOWNLOADS

1,240

SSRN CITATIONS
Rank 2,975

SSRN RANKINGS

Top 2,975

in Total Papers Citations

58

CROSSREF CITATIONS

388

Scholarly Papers (2)

1.

Estimating Nonresponse Bias in Mail Surveys

Journal of Marketing Research, Vol. 14, pp. 396-402, 1977
Number of pages: 11 Posted: 15 Feb 2005 Last Revised: 01 Jan 2012
J. Scott Armstrong and Terry S. Overton
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,138 (25,946)
Citation 58

Abstract:

Loading...

Marketing research, survey research, quantitative research

2.

Brief Vs. Comprehensive Descriptions in Measuring Intentions to Purchase

Journal of Marketing Research, VIII, pp. 114-117, February 1971
Number of pages: 9 Posted: 09 Feb 2005 Last Revised: 29 Jul 2008
J. Scott Armstrong and Terry S. Overton
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 102 (349,683)

Abstract:

Loading...

Consumer goods, forecasting, measure purchase intention