Terry S. Overton

University of Pennsylvania - Marketing Department

Instructor

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Estimating Nonresponse Bias in Mail Surveys

Journal of Marketing Research, Vol. 14, pp. 396-402, 1977
Number of pages: 11 Posted: 15 Feb 2005 Last Revised: 01 Jan 2012
J. Scott Armstrong and Terry S. Overton
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,104 (18,683)
Citation 13

Abstract:

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Marketing research, survey research, quantitative research

2.

Brief Vs. Comprehensive Descriptions in Measuring Intentions to Purchase

Journal of Marketing Research, VIII, pp. 114-117, February 1971
Number of pages: 9 Posted: 09 Feb 2005 Last Revised: 29 Jul 2008
J. Scott Armstrong and Terry S. Overton
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 99 (267,012)

Abstract:

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Consumer goods, forecasting, measure purchase intention