Terry S. Overton

University of Pennsylvania - Marketing Department

Instructor

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

2

DOWNLOADS

1,261

SSRN CITATIONS
Rank 3,270

SSRN RANKINGS

Top 3,270

in Total Papers Citations

88

CROSSREF CITATIONS

388

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

Estimating Nonresponse Bias in Mail Surveys

Journal of Marketing Research, Vol. 14, pp. 396-402, 1977
Number of pages: 11 Posted: 15 Feb 2005 Last Revised: 01 Jan 2012
J. Scott Armstrong and Terry S. Overton
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,152 (30,119)
Citation 89

Abstract:

Loading...

Marketing research, survey research, quantitative research

2.

Brief Vs. Comprehensive Descriptions in Measuring Intentions to Purchase

Journal of Marketing Research, VIII, pp. 114-117, February 1971
Number of pages: 9 Posted: 09 Feb 2005 Last Revised: 29 Jul 2008
J. Scott Armstrong and Terry S. Overton
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 109 (395,484)

Abstract:

Loading...

Consumer goods, forecasting, measure purchase intention