James G. Andress

Booz-Allen-Hamilton, Inc.

Consultant

5220 Pacific Concourse Drive

Los Angeles, CA 90045

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Scholarly Papers (1)

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Exploratory Analysis of Marketing Data: Trees vs. Regression

Journal of Marketing Research Journal of Marketing Research, Vol. 7, pp. 487-492, 1970
Posted: 09 Feb 2005 Last Revised: 13 Aug 2010
J. Scott Armstrong and James G. Andress
University of Pennsylvania - Marketing Department and Booz-Allen-Hamilton, Inc.

Abstract:

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Marketing data, trees analysis vs. regression analysis, forecasting