Philip D. Hutcherson

affiliation not provided to SSRN

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

1.

Predicting the Outcome of Marketing Negotiations: Role-Playing Versus Unaided Opinions

International Journal of Research in Marketing, Vol. 6, pp. 227-239, 1989
Number of pages: 14 Posted: 11 Feb 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong and Philip D. Hutcherson
University of Pennsylvania - Marketing Department and affiliation not provided to SSRN
Downloads 33 (464,244)

Abstract:

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Marketing, role-playing, forecasting, marketing negotiation, unaided opinions