Raymond Hubbard

Drake University - College of Business and Public Administration

2507 University Avenue

Des Moines, IA 50311-4505

United States

  • Drake University - College of Business and Public Administration

    • Email
    • Tel: 515-271-2344
    • Fax: 515-271-4518
SCHOLARLY PAPERS

8

DOWNLOADS

860

TOTAL CITATIONS
Rank 23,371

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Top 23,371

in Total Papers Citations

5

Scholarly Papers (8)

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1.

Why We Don't Really Know What Statistical Significance Means: A Major Educational Failure

Journal of Marketing Education, Vol. 28, pp. 114-120, August 2006
Number of pages: 23 Posted: 25 May 2007 Last Revised: 30 Dec 2011
Raymond Hubbard and J. Scott Armstrong
Drake University - College of Business and Public Administration and University of Pennsylvania - Marketing Department
Downloads 293 (217,594)

Abstract:

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± levels, p values, p < ± criterion, Fisher, Neyman-Pearson, (overlapping)

2.

Replications and Extensions in Marketing - Rarely Published But Quite Contrary

International Journal of Research in Marketing, Vol. 11, pp. 233-248, 1994
Number of pages: 22 Posted: 21 Jul 2008
Raymond Hubbard and J. Scott Armstrong
Drake University - College of Business and Public Administration and University of Pennsylvania - Marketing Department
Downloads 127 (465,907)

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3.

Why We Don't Really Know What ‘Statistical Significance’ Means: A Major Educational Failure

Number of pages: 23 Posted: 11 Aug 2010
J. Scott Armstrong and Raymond Hubbard
University of Pennsylvania - Marketing Department and Drake University - College of Business and Public Administration
Downloads 125 (471,723)
Citation 2

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4.

Replication Research in Marketing Revisited: A Note on a Disturbing Trend

Downloads 91 (591,294)
Citation 1

Replication Research in Marketing Revisited: A Note on a Disturbing Trend

Number of pages: 17 Posted: 01 Jul 2008
Heiner Evanschitzky, Carsten Baumgarth, Raymond Hubbard and J. Scott Armstrong
University of Münster - Finance Center Muenster, University of Siegen, Drake University - College of Business and Public Administration and University of Pennsylvania - Marketing Department
Downloads 91 (597,892)
Citation 1

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Replication Research in Marketing Revisited: A Note on a Disturbing Trend

Journal of Business Research, Vol. 60, pp. 411-415, 2007
Posted: 25 May 2007
Heiner Evanschitzky, Carsten Baumgarth, Raymond Hubbard and J. Scott Armstrong
University of Münster - Finance Center Muenster, University of Siegen, Drake University - College of Business and Public Administration and University of Pennsylvania - Marketing Department

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5.

Publication Bias Against Null Results

Psychological Reports, Vol. 80, pp. 337-338, 1997
Number of pages: 2 Posted: 11 Feb 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong and Raymond Hubbard
University of Pennsylvania - Marketing Department and Drake University - College of Business and Public Administration
Downloads 89 (599,337)
Citation 1

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Marketing, null hypothese, publication bias, market research

6.

Are Null Results Becoming an Endangered Species in Marketing?

Marketing Letters, Vol. 3, No. 2, pp. 127-136, 1992
Number of pages: 10 Posted: 11 Feb 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong and Raymond Hubbard
University of Pennsylvania - Marketing Department and Drake University - College of Business and Public Administration
Downloads 72 (681,481)

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File drawer problem, null results, publication bias, statistical power analysis

7.

Does the Need for Agreement Among Reviewers Inhibit the Publication of Controversial Findings?

Behavioral and Brain Sciences, Vol. 14, pp. 136-137, 1991
Number of pages: 4 Posted: 17 Feb 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong and Raymond Hubbard
University of Pennsylvania - Marketing Department and Drake University - College of Business and Public Administration
Downloads 63 (724,982)
Citation 1

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Publication review, controversial emperical research, publication

8.

Replications and Extensions in Marketing - Rarely Published But Quite Contrary

International Journal of Research in Marketing, Vol. 11, pp. 233-248, 1994
Posted: 17 Feb 2005
Raymond Hubbard and J. Scott Armstrong
Drake University - College of Business and Public Administration and University of Pennsylvania - Marketing Department

Abstract:

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Marketing, replication and extension