Nicole Coviello

University of Auckland - Business School

Private Bag 92019, Commerce B Building

5, Symonds Street

Auckland

New Zealand

http://staff.business.auckland.ac.nz/ncoviello

SCHOLARLY PAPERS

2

DOWNLOADS

38

SSRN CITATIONS
Rank 28,426

SSRN RANKINGS

Top 28,426

in Total Papers Citations

2

CROSSREF CITATIONS

21

Scholarly Papers (2)

1.

Escalation Bias: Does it Extend to Marketing?

Journal of the Academy of Marketing Science, Vol. 21, No. 3, pp. 247-253, 1993
Number of pages: 11 Posted: 11 Feb 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong, Nicole Coviello and Barbara Safranek
University of Pennsylvania - Marketing Department, University of Auckland - Business School and S.G. Warburg & Co., Inc.
Downloads 35 (449,369)

Abstract:

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Escalation bias, marketing, management, decisiong making

2.

Entrepreneurship Research on Network Processes: A Review and Ways Forward

Entrepreneurship Theory and Practice, Vol. 34, Issue 1, pp. 31-57, January 2010
Number of pages: 27 Posted: 06 Jan 2010
Susanna Slotte-Kock and Nicole Coviello
affiliation not provided to SSRN and University of Auckland - Business School
Downloads 3 (635,725)
Citation 2
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