Barbara Safranek

S.G. Warburg & Co., Inc.

787 Seventh Avenue

New York, NY 10019

United States

SCHOLARLY PAPERS

1

DOWNLOADS

35

SSRN CITATIONS

0

CROSSREF CITATIONS

4

Scholarly Papers (1)

1.

Escalation Bias: Does it Extend to Marketing?

Journal of the Academy of Marketing Science, Vol. 21, No. 3, pp. 247-253, 1993
Number of pages: 11 Posted: 11 Feb 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong, Nicole Coviello and Barbara Safranek
University of Pennsylvania - Marketing Department, University of Auckland - Business School and S.G. Warburg & Co., Inc.
Downloads 35 (449,147)

Abstract:

Loading...

Escalation bias, marketing, management, decisiong making