Balamurugan Muthuraman

Oman College of Management & Technology

Oman

Thiagarajar College

Madurai

India

SCHOLARLY PAPERS

5

DOWNLOADS

397

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

Impact of Consumer Based Brand Equity of Toyota Cars in Oman

Number of pages: 7 Posted: 22 Mar 2021
Balamurugan Muthuraman and Balamurugan Muthuraman
Thiagarajar CollegeOman College of Management & Technology
Downloads 182 (305,466)

Abstract:

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Brand personality, Human Personality, Consumer behavior, Variables affecting brand personality, SEM model, Brand image, Decision making

2.

Historical Analysis of Income Statement – A Case Study Salalah Mills Company Oman

International Journal of Research in Entrepreneurship & Business Studies, Vol. 1, issue. 2, 2020, pp. 22-28
Number of pages: 7 Posted: 02 Apr 2021
Balamurugan Muthuraman, Balamurugan Muthuraman and Abdullah Khalfan Salim Al Mawali
Thiagarajar CollegeOman College of Management & Technology and Oman College of Management & Technology - Department of Administrative and Financial Services
Downloads 144 (372,581)

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Direct cost of sales, Operating Income of the Flour Mills, Income Statement Analysis, Financial ratios, Market share

A Study on Entrepreneurial Initiatives among MBA Students in Sultanate of Oman

International Journal of Management, Innovation & Entrepreneurial Research, Vol. 3, No 2, September 2017, pp 78-91
Number of pages: 14 Posted: 02 Apr 2021
Waleed Hmedat, Mubarak Ali, Balamurugan Muthuraman and Balamurugan Muthuraman
Oman College of Management & Technology - Department of Administrative and Financial Services, Oman College of Management & Technology - Department of Administrative and Financial Services and Thiagarajar CollegeOman College of Management & Technology
Downloads 19 (995,669)

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Entrepreneurship; Educational system; Creativity and innovation; development programme; entrepreneurial tendency

4.

Performance Efficiency of Engineering Industries in India

International Journal of Research in Entrepreneurship & Business Studies, Vol. 1, issue. 2, 2020, pp. 44-53
Number of pages: 10 Posted: 02 Apr 2021
Balamurugan Muthuraman and Balamurugan Muthuraman
Thiagarajar CollegeOman College of Management & Technology
Downloads 38 (795,963)

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Financial Performance, Engineering industries in India, Financial Statement Analysis, Modernization, Discriminate Analysis

5.

Trends and Problems of E-Commerce in Sultanate of Oman

International Journal of Engineering Research & Technology (IJERT), CICTAB - 2019 Conference Proceedings
Number of pages: 4 Posted: 02 Apr 2021
Balamurugan Muthuraman and Balamurugan Muthuraman
Thiagarajar CollegeOman College of Management & Technology
Downloads 14 (1,015,375)

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E-Commerce, Challenges, Opportunity, Trends, Online, Growth Factor