Julian Runge

Facebook

1601 S. California Ave.

Palo Alto, CA 94304

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

The Twofold Effect of Customer Retention in Freemium Settings

Columbia Business School Research Paper Forthcoming
Number of pages: 69 Posted: 12 Jan 2021
Eva Ascarza, Oded Netzer and Julian Runge
Harvard Business School, Columbia Business School - Marketing and Facebook
Downloads 75 (392,561)

Abstract:

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Freemium, Retention, Monetization, Gaming, Field Experiments