Robert J. Kent

University of Delaware - Marketing

Newark, DE

United States

SCHOLARLY PAPERS

1

DOWNLOADS

655

SSRN CITATIONS
Rank 32,960

SSRN RANKINGS

Top 32,960

in Total Papers Citations

21

CROSSREF CITATIONS

2

Scholarly Papers (1)

1.

An Anchoring and Adjustment Model of Purchase Quantity Decisions

Journal of Marketing Research (1998): 71-81
Number of pages: 12 Posted: 02 Aug 2014
Brian Wansink, Robert J. Kent and Steve Hoch
Cornell University, University of Delaware - Marketing and University of Pennsylvania - Marketing Department
Downloads 655 (44,197)
Citation 22

Abstract:

Loading...