Robert J. Kent

University of Delaware - Marketing

Newark, DE

United States

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An Anchoring and Adjustment Model of Purchase Quantity Decisions

Journal of Marketing Research (1998): 71-81
Number of pages: 12 Posted: 02 Aug 2014
Brian Wansink, Robert J. Kent and Steve Hoch
Retired, University of Delaware - Marketing and University of Pennsylvania - Marketing Department
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Citation 24

Abstract:

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