BalaJI G.

Indian institute of management, Kozhikode

Kozhikode

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Sustainable Consumption: Individual Consumer Concerns, Behaviour, and Practices (Literature Review)

e-journal - First Pan IIT International Management Conference – 2018
Number of pages: 11 Posted: 07 Dec 2020
BalaJI G. and Anandakuttan Unnithan
Indian institute of management, Kozhikode and Indian institute of management, Kozhikode
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Abstract:

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Sustainable marketing, Green consumers Sustainability, Macro-marketing and Sustainable consumption