Sankar Sen

City University of New York (CUNY) - Department of Marketing and International Business

One Bernard Baruch Way, B12-240

New York, NY 10010-5585

United States

SCHOLARLY PAPERS

13

DOWNLOADS
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CITATIONS
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Top 3,181

in Total Papers Citations

173

Scholarly Papers (13)

1.

Using Corporate Social Responsibility to Win the War for Talent

MIT Sloan Management Review, Winter 2008, Vol. 49 No. 2
Number of pages: 10 Posted: 01 Oct 2013
European School of Management and Technology (ESMT), City University of New York (CUNY) - Department of Marketing and International Business and Boston University
Downloads 801 (2,839)
Citation 13

Abstract:

CSR, war for talent, corporate social responsibility

2.

Corporate Social Responsibility: A Corporate Marketing Perspective

Number of pages: 21 Posted: 01 Oct 2013
European School of Management and Technology (ESMT), City University of New York, CUNY Baruch College, Zicklin School of Business and City University of New York (CUNY) - Department of Marketing and International Business
Downloads 537 (26,164)
Citation 1

Abstract:

Corporate social responsibility, corporate marketing, corporate identity, consumercompany identification, identity alignment, marketing strategy

3.

Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier

ESMT Working Paper No. 10-006
Number of pages: 48 Posted: 14 Oct 2010 Last Revised: 28 Nov 2014
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Department of Marketing and International Business
Downloads 515 (37,695)
Citation 1

Abstract:

corporate social responsibility, competitive strategy, challenger brand, affective trust

4.

Sustainability Matters: Why and How Corporate Boards Should Become Involved

The Conference Board Research Report No. R-1481-11-RR
Number of pages: 92 Posted: 04 Apr 2012
affiliation not provided to SSRN, affiliation not provided to SSRN, Central Connecticut State University - Management & Organization, Independent, The Conference Board, Inc., Simon Fraser University (SFU), affiliation not provided to SSRN, Boston College - Department of Marketing, affiliation not provided to SSRN, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, Simmons College, Boston University, City University of New York (CUNY) - Department of Marketing and International Business, New York University - Stern School of Business, College of William and Mary - Mason School of Business and University of Texas at Dallas - School of Management
Downloads 409 (45,962)

Abstract:

Corporate Social Responsibility, corporate governance, sustainability, board of directors

5.

Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Journal of Marketing Research, Vol. XXXVIII (May 2001), 225-243
Number of pages: 19 Posted: 01 Oct 2013
Sankar Sen and CB Bhattacharya
City University of New York (CUNY) - Department of Marketing and International Business and European School of Management and Technology (ESMT)
Downloads 349 (21,561)
Citation 60

Abstract:

corporate social responsibility, consumer behavior, purchase intent

6.

Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning

International Journal of Research in Marketing 24 (2007) 224–241,
Number of pages: 18 Posted: 02 Oct 2013
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Department of Marketing and International Business
Downloads 166 (90,003)
Citation 14

Abstract:

corporate social responsibility, consumer reactions, purchase intent, brand loyalty

7.

Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

Journal of Business Ethics, Vol. 85, 2009
Number of pages: 16 Posted: 01 Oct 2013
European School of Management and Technology (ESMT), Boston University and City University of New York (CUNY) - Department of Marketing and International Business
Downloads 75 (199,254)
Citation 10

Abstract:

corporate citizenship, corporate social responsibility, relationship marketing, stakeholder management

8.

The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment

Journal of the Academy of Marketing Science, Volume 34, No. 2, pages 158-166 (2006)
Number of pages: 10 Posted: 01 Oct 2013
City University of New York (CUNY) - Department of Marketing and International Business, European School of Management and Technology (ESMT) and Boston University
Downloads 69 (247,680)
Citation 21

Abstract:

corporate social responsibility, corporate philanthropy, consumers, stakeholders

9.

Detecting Failures of Backward Induction: Monitoring Information Search in Sequential Bargaining

Journal of Economic Theory, Vol. 104, No. 1, 2002
Number of pages: 32 Posted: 08 Jan 2009
Columbia Business School - Marketing, California Institute of Technology - Division of the Humanities and Social Sciences, City University of New York (CUNY) - Department of Marketing and International Business and affiliation not provided to SSRN
Downloads 56 (303,314)
Citation 45

Abstract:

bargaining, experimental economics, bounded rationality, behavioral economics, behavioral game theory, fairness, limited cognition

10.

Corporate Social Responsibility, Multi-Faceted Job-Products, and Employee Outcomes

ESMT Working Paper No. 13-07
Number of pages: 52 Posted: 05 Sep 2013 Last Revised: 06 Sep 2013
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Department of Marketing and International Business
Downloads 43 (262,877)

Abstract:

Corporate social responsibility, job product, employee job performance, cluster analysis

11.

Convergence of Interests - Producing Social and Business Gains Through Corporate Social Marketing

Number of pages: 5 Posted: 01 Oct 2013
CB Bhattacharya, Shuili Du and Sankar Sen
European School of Management and Technology (ESMT), Simmons College and City University of New York (CUNY) - Department of Marketing and International Business
Downloads 18 (404,650)

Abstract:

corporate social responsibility, corporate social marketing

12.

Mere-Possession Effects without Possession in Consumer Choice

Journal of Consumer Research, 1997, Vol. 24, p. 105-177
Number of pages: 14 Posted: 28 Jul 2013
Sankar Sen and Eric J. Johnson
City University of New York (CUNY) - Department of Marketing and International Business and Columbia Business School - Marketing
Downloads 12 (454,333)
Citation 8

Abstract:

13.

Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families

Journal of Consumer Research, Vol. 35, October 2008
Number of pages: 12 Posted: 01 Oct 2013
Shuili Du, Sankar Sen and CB Bhattacharya
Simmons College, City University of New York (CUNY) - Department of Marketing and International Business and European School of Management and Technology (ESMT)
Downloads 5 (524,439)

Abstract:

corporate social responsibility, oral health, disadvantaged families