Sankar Sen

City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business

One Bernard Baruch Way, B12-240

New York, NY 10010-5585

United States

  • City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business

SCHOLARLY PAPERS

16

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16,123

TOTAL CITATIONS
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Top 2,919

in Total Papers Citations

155

Scholarly Papers (16)

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1.

Using Corporate Social Responsibility to Win the War for Talent

MIT Sloan Management Review, Winter 2008, Vol. 49 No. 2
Number of pages: 10 Posted: 01 Oct 2013
CB Bhattacharya, Sankar Sen and Daniel Korschun
European School of Management and Technology (ESMT), City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and Boston University
Downloads 8,877 (1,495)
Citation 7

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CSR, war for talent, corporate social responsibility

2.

Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Journal of Marketing Research, Vol. XXXVIII (May 2001), 225-243
Number of pages: 19 Posted: 01 Oct 2013
Sankar Sen and CB Bhattacharya
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and European School of Management and Technology (ESMT)
Downloads 2,215 (15,114)
Citation 37

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corporate social responsibility, consumer behavior, purchase intent

3.

Corporate Social Responsibility: A Corporate Marketing Perspective

Number of pages: 21 Posted: 01 Oct 2013
CB Bhattacharya, Diogo Hildebrand and Sankar Sen
European School of Management and Technology (ESMT), Zicklin School of Business, Baruch College - The City University of New York and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 1,093 (43,940)
Citation 2

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Corporate social responsibility, corporate marketing, corporate identity, consumercompany identification, identity alignment, marketing strategy

4.

Sustainability Matters: Why and How Corporate Boards Should Become Involved

The Conference Board Research Report No. R-1481-11-RR
Number of pages: 92 Posted: 04 Apr 2012
David Vidal, Archie B Carroll, Kareem M. Shabana, Janet E. Kerr, Matteo Tonello, John Peloza, Jingzhi Shang, Katherine N. Lemon, John Roberts, Priya Raghubir, Russell S. Winer, Shuili Du, C. Bhattacharya, Sankar Sen, Baruch Lev, Christine Petrovits and Suresh Radhakrishnan
affiliation not provided to SSRN, University of Georgia, Central Connecticut State University - Management & Organization, Independent, The Conference Board, Inc., Simon Fraser University (SFU), affiliation not provided to SSRN, Boston College - Department of Marketing, affiliation not provided to SSRN, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, Simmons College, Boston University, City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, New York University - Stern School of Business, College of William and Mary - Mason School of Business and JSOM, University of Texas at Dallas
Downloads 835 (64,189)

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Corporate Social Responsibility, corporate governance, sustainability, board of directors

5.

Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning

International Journal of Research in Marketing 24 (2007) 224–241
Number of pages: 18 Posted: 02 Oct 2013
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 788 (68,958)
Citation 5

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corporate social responsibility, consumer reactions, purchase intent, brand loyalty

6.

Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier

ESMT Working Paper No. 10-006
Number of pages: 48 Posted: 14 Oct 2010 Last Revised: 28 Nov 2014
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 787 (69,069)
Citation 26

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corporate social responsibility, competitive strategy, challenger brand, affective trust

7.

Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

Journal of Business Ethics, Vol. 85, 2009
Number of pages: 16 Posted: 01 Oct 2013
CB Bhattacharya, Daniel Korschun and Sankar Sen
European School of Management and Technology (ESMT), Boston University and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 352 (185,083)
Citation 11

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corporate citizenship, corporate social responsibility, relationship marketing, stakeholder management

8.

The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment

Journal of the Academy of Marketing Science, Volume 34, No. 2, pages 158-166 (2006)
Number of pages: 10 Posted: 01 Oct 2013
Sankar Sen, CB Bhattacharya and Daniel Korschun
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, European School of Management and Technology (ESMT) and Boston University
Downloads 339 (192,263)
Citation 24

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corporate social responsibility, corporate philanthropy, consumers, stakeholders

9.

Detecting Failures of Backward Induction: Monitoring Information Search in Sequential Bargaining

Journal of Economic Theory, Vol. 104, No. 1, 2002
Number of pages: 32 Posted: 08 Jan 2009
Eric J. Johnson, Colin Camerer, Sankar Sen and Talia Rymon
Columbia University - Columbia Business School, Marketing, California Institute of Technology (Caltech) - Division of the Humanities and Social Sciences, City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and affiliation not provided to SSRN
Downloads 309 (212,528)
Citation 30

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bargaining, experimental economics, bounded rationality, behavioral economics, behavioral game theory, fairness, limited cognition

10.

Corporate Social Responsibility, Multi-Faceted Job-Products, and Employee Outcomes

ESMT Working Paper No. 13-07
Number of pages: 52 Posted: 05 Sep 2013 Last Revised: 06 Sep 2013
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 180 (361,225)
Citation 9

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Corporate social responsibility, job product, employee job performance, cluster analysis

11.

How Altruism Drives Risk-Taking

Number of pages: 25 Posted: 01 Dec 2023
Dan Rubin, Diogo Hildebrand, Sankar Sen and Mateo Lesizza
St. John’s University, CUNY Baruch College, City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and INCAE - INCAE Business School
Downloads 108 (546,794)

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altruism, risk, risk perception, risk activation, motivation, risk-discounting

12.

Convergence of Interests - Producing Social and Business Gains Through Corporate Social Marketing

Number of pages: 5 Posted: 01 Oct 2013
CB Bhattacharya, Shuili Du and Sankar Sen
European School of Management and Technology (ESMT), Simmons College and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 93 (606,233)
Citation 2

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corporate social responsibility, corporate social marketing

13.

Mere-Possession Effects without Possession in Consumer Choice

Journal of Consumer Research, 1997, Vol. 24, p. 105-177
Number of pages: 14 Posted: 28 Jul 2013
Sankar Sen and Eric J. Johnson
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and Columbia University - Columbia Business School, Marketing
Downloads 67 (733,140)
Citation 2

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14.

Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products

Number of pages: 7 Posted: 18 Nov 2021
Berna Basar and Sankar Sen
Angelo State University and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 34 (996,125)

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sustainable consumer behavior, morality, green products, recycled products, negative emotions, disgust, contamination

15.

Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families

Journal of Consumer Research, Vol. 35, October 2008
Number of pages: 12 Posted: 01 Oct 2013
Shuili Du, Sankar Sen and CB Bhattacharya
Simmons College, City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and European School of Management and Technology (ESMT)
Downloads 26 (1,085,787)

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corporate social responsibility, oral health, disadvantaged families

16.

Moral Motives in Consumption

Journal of the Association for Consumer Research, Vol. 10, no. 1
Number of pages: 26 Posted: 22 Nov 2024
Shreyans Goenka, Sankar Sen and Manoj Thomas
Pamplin, Virginia Tech, City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 20 (1,159,618)

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Morality, moral consumption, moral motives