Sankar Sen

City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business

One Bernard Baruch Way, B12-240

New York, NY 10010-5585

United States

SCHOLARLY PAPERS

15

DOWNLOADS
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Top 5,525

in Total Papers Downloads

13,956

SSRN CITATIONS
Rank 2,797

SSRN RANKINGS

Top 2,797

in Total Papers Citations

204

CROSSREF CITATIONS

424

Scholarly Papers (15)

1.

Using Corporate Social Responsibility to Win the War for Talent

MIT Sloan Management Review, Winter 2008, Vol. 49 No. 2
Number of pages: 10 Posted: 01 Oct 2013
European School of Management and Technology (ESMT), City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and Boston University
Downloads 8,132 (1,483)
Citation 7

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CSR, war for talent, corporate social responsibility

2.

Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Journal of Marketing Research, Vol. XXXVIII (May 2001), 225-243
Number of pages: 19 Posted: 01 Oct 2013
Sankar Sen and CB Bhattacharya
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and European School of Management and Technology (ESMT)
Downloads 1,704 (19,286)
Citation 37

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corporate social responsibility, consumer behavior, purchase intent

3.

Corporate Social Responsibility: A Corporate Marketing Perspective

Number of pages: 21 Posted: 01 Oct 2013
European School of Management and Technology (ESMT), Zicklin School of Business, Baruch College - The City University of New York and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 972 (44,036)
Citation 2

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Corporate social responsibility, corporate marketing, corporate identity, consumercompany identification, identity alignment, marketing strategy

4.

Sustainability Matters: Why and How Corporate Boards Should Become Involved

The Conference Board Research Report No. R-1481-11-RR
Number of pages: 92 Posted: 04 Apr 2012
affiliation not provided to SSRN, University of Georgia, Central Connecticut State University - Management & Organization, Independent, The Conference Board, Inc., Simon Fraser University (SFU), affiliation not provided to SSRN, Boston College - Department of Marketing, affiliation not provided to SSRN, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, Simmons College, Boston University, City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, New York University - Stern School of Business, College of William and Mary - Mason School of Business and JSOM, University of Texas at Dallas
Downloads 784 (59,348)

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Corporate Social Responsibility, corporate governance, sustainability, board of directors

5.

Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier

ESMT Working Paper No. 10-006
Number of pages: 48 Posted: 14 Oct 2010 Last Revised: 28 Nov 2014
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 726 (65,530)
Citation 23

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corporate social responsibility, competitive strategy, challenger brand, affective trust

6.

Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning

International Journal of Research in Marketing 24 (2007) 224–241
Number of pages: 18 Posted: 02 Oct 2013
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 673 (72,123)
Citation 5

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corporate social responsibility, consumer reactions, purchase intent, brand loyalty

7.

Detecting Failures of Backward Induction: Monitoring Information Search in Sequential Bargaining

Journal of Economic Theory, Vol. 104, No. 1, 2002
Number of pages: 32 Posted: 08 Jan 2009
Columbia University - Columbia Business School, Marketing, California Institute of Technology - Division of the Humanities and Social Sciences, City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and affiliation not provided to SSRN
Downloads 220 (253,283)
Citation 28

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bargaining, experimental economics, bounded rationality, behavioral economics, behavioral game theory, fairness, limited cognition

8.

Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

Journal of Business Ethics, Vol. 85, 2009
Number of pages: 16 Posted: 01 Oct 2013
European School of Management and Technology (ESMT), Boston University and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 192 (286,902)
Citation 8

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corporate citizenship, corporate social responsibility, relationship marketing, stakeholder management

9.

The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment

Journal of the Academy of Marketing Science, Volume 34, No. 2, pages 158-166 (2006)
Number of pages: 10 Posted: 01 Oct 2013
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, European School of Management and Technology (ESMT) and Boston University
Downloads 190 (289,721)
Citation 19

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corporate social responsibility, corporate philanthropy, consumers, stakeholders

10.

Corporate Social Responsibility, Multi-Faceted Job-Products, and Employee Outcomes

ESMT Working Paper No. 13-07
Number of pages: 52 Posted: 05 Sep 2013 Last Revised: 06 Sep 2013
Shuili Du, CB Bhattacharya and Sankar Sen
Simmons College, European School of Management and Technology (ESMT) and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 154 (347,492)
Citation 7

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Corporate social responsibility, job product, employee job performance, cluster analysis

11.

Convergence of Interests - Producing Social and Business Gains Through Corporate Social Marketing

Number of pages: 5 Posted: 01 Oct 2013
CB Bhattacharya, Shuili Du and Sankar Sen
European School of Management and Technology (ESMT), Simmons College and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 81 (550,488)
Citation 2

Abstract:

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corporate social responsibility, corporate social marketing

12.

Mere-Possession Effects without Possession in Consumer Choice

Journal of Consumer Research, 1997, Vol. 24, p. 105-177
Number of pages: 14 Posted: 28 Jul 2013
Sankar Sen and Eric J. Johnson
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and Columbia University - Columbia Business School, Marketing
Downloads 51 (697,670)
Citation 2

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13.

How Altruism Drives Risk-Taking

Number of pages: 25 Posted: 01 Dec 2023
St. John’s University, CUNY Baruch College, City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and INCAE - INCAE Business School
Downloads 34 (815,623)

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altruism, risk, risk perception, risk activation, motivation, risk-discounting

14.

Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products

Number of pages: 7 Posted: 18 Nov 2021
Berna Basar and Sankar Sen
Angelo State University and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 26 (882,981)

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sustainable consumer behavior, morality, green products, recycled products, negative emotions, disgust, contamination

15.

Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families

Journal of Consumer Research, Vol. 35, October 2008
Number of pages: 12 Posted: 01 Oct 2013
Shuili Du, Sankar Sen and CB Bhattacharya
Simmons College, City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and European School of Management and Technology (ESMT)
Downloads 17 (969,318)

Abstract:

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corporate social responsibility, oral health, disadvantaged families