Andrew G. Parsons

Independent

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Hypotheses in Marketing Science: Literature Review and Publication Audit

Marketing Letters, Vol. 12, No. 2, pp. 171-187, 2001
Number of pages: 15 Posted: 17 Feb 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong, Roderick Brodie and Andrew G. Parsons
University of Pennsylvania - Marketing Department, University of Auckland Business School and Independent
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Abstract:

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Marketing, marketing science, literature reviews, publication audit, hypotheses