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Andrew G. Parsons
Independent
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Scholarly Papers (1)
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1.
Hypotheses in Marketing Science: Literature Review and Publication Audit
Marketing Letters, Vol. 12, No. 2, pp. 171-187, 2001
Number of pages: 15
Posted: 17 Feb 2005
Last Revised: 31 Dec 2011
J. Scott Armstrong
,
Roderick Brodie
and Andrew G. Parsons
University of Pennsylvania - Marketing Department, University of Auckland Business School and Independent
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Abstract:
Marketing, marketing science, literature reviews, publication audit, hypotheses
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