Jaideep Prabhu

University of Cambridge - Judge Business School

University Senior Lecturer in Marketing

Trumpington Street

Cambridge, CB2 1AG

United Kingdom

Imperial College Business School

South Kensington Campus

Exhibition Road

London SW7 2AZ, SW7 2AZ

United Kingdom

  • University of Cambridge - Judge Business School

  • Imperial College Business School

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    • Tel: +44 20 7594 9109
    • Fax: +44 20 7823 7685
SCHOLARLY PAPERS

6

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Scholarly Papers (6)

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1.

What Drives Innovation in Firms Across Nations? A Culture of Innovation

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 03-07
Number of pages: 51 Posted: 07 Feb 2007 Last Revised: 24 Jan 2010
Gerard J. Tellis, Jaideep Prabhu and Rajesh K. Chandy
University of Southern California - Marshall School of Business, Department of Marketing, University of Cambridge - Judge Business School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 773 (33,037)

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innovation

2.

Legacy Effects in Radical Innovation: A Study of European Internet Banking

ESMT Working Paper No. 08-002
Number of pages: 64 Posted: 22 Jul 2008 Last Revised: 29 Sep 2013
Erik H. Schlie, Jaideep Prabhu and Rajesh K. Chandy
IE Business School, University of Cambridge - Judge Business School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 235 (137,106)
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innovation, legacy, internet banking, europe

3.

Do Consumers Ever Learn? Analysis of Segment Behavior in Experimental Markets

Journal of Behavioral Decision Making, Vol. 13, 2000
Number of pages: 16 Posted: 01 Jun 2006
Gerard J. Tellis and Jaideep Prabhu
University of Southern California - Marshall School of Business, Department of Marketing and University of Cambridge - Judge Business School
Downloads 156 (198,994)

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rationaIity, Iearning, market efficiency

4.

The Impact of Price Disclosure on Dynamic Shopping Decisions

Meteor Research Memoranda 2005-006
Number of pages: 29 Posted: 27 Feb 2005
Benedict G. C. Dellaert, Vladislav Y. Golounov and Jaideep Prabhu
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Lukol Networks and University of Cambridge - Judge Business School
Downloads 149 (206,719)

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Consumer behavior, Dynamic choice models, Consumer decision-making, Price disclosure

5.

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better than Others)

Journal of Marketing, Vol. 75, pp. 53-70, 2011 , Mays Business School Research Paper No. 2012-29
Number of pages: 20 Posted: 02 Feb 2012
Prokriti Mukherji, Alina Sorescu, Jaideep Prabhu and Rajesh K. Chandy
Independent, Texas A&M University - Department of Marketing, University of Cambridge - Judge Business School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 54 (393,745)

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market entry, competitive reaction, product mix strategy, acquisitions, strategic aspirations

6.

Executive Summary: Beating a Behemoth

Business Strategy Review, Vol. 22, Issue 3, pp. 76-77, 2011
Number of pages: 2 Posted: 29 Aug 2011
Prokriti Mukherji, Alina Sorescu and Jaideep Prabhu
Independent, Texas A&M University - Department of Marketing and University of Cambridge - Judge Business School
Downloads 2 (670,496)
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