Zihan Nie

Gothenburg University, School of Economics, Business and Law

  • Gothenburg University, School of Economics, Business and Law

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Celebrity Endorsement in Promoting Pro-Environmental Behavior

CeCAR Working Paper Series No. 8
Number of pages: 38 Posted: 02 Dec 2020
Thong Ho, Zihan Nie, Francisco Alpizar, Fredrik Carlsson and Khanh Nam Pham
University of Economics Ho Chi Minh City, Gothenburg University, School of Economics, Business and Law, Wageningen University and Research (WUR), Goeteborg University - School of Economics & Commercial Law and University of Economics Ho Chi Minh City
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pro-environmental behavior, celebrity endorsement, information