Lex Zard

Center for Law and Digital Technologies (eLaw), Leiden Law School, Leiden University

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Leiden, South Holland 2311 ES

Netherlands

  • Center for Law and Digital Technologies (eLaw), Leiden Law School, Leiden University

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Targeted Advertising and Consumer Protection Law in the EU

Vanderbilt Journal of Transnational Law, Vol. 56, No. 3, 2023
Number of pages: 54 Posted: 07 Jul 2023
Lex Zard and Alan M. Sears
Center for Law and Digital Technologies (eLaw), Leiden Law School, Leiden University and Center for Law and Digital Technologies (eLaw), Leiden Law School, Leiden University
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targeted advertising, behavioral advertising, personalized advertising, online platforms, real-time bidding, cookies, online tracking, third-party tracking, artificial intelligence, profiling, autonomy, privacy, consumer protection law, data protection law, digital services act, digital markets act