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Lex Zard

Independent

United States

SCHOLARLY PAPERS

3

DOWNLOADS

1,403

TOTAL CITATIONS

1

Scholarly Papers (3)

1.

Targeted Advertising and Consumer Protection Law in the EU

Vanderbilt Journal of Transnational Law, Vol. 56, No. 3, 2023
Number of pages: 54 Posted: 07 Jul 2023
Lex Zard and Alan M. Sears
Independent and Center for Law and Digital Technologies (eLaw), Leiden Law School, Leiden University
Downloads 1,131 (48,158)
Citation 1

Abstract:

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targeted advertising, behavioral advertising, personalized advertising, online platforms, real-time bidding, cookies, online tracking, third-party tracking, artificial intelligence, profiling, autonomy, privacy, consumer protection law, data protection law, digital services act, digital markets act

2.

Internet Ozone Layer: A Vision for Reclaiming Human Freedom in Information Civilization

Number of pages: 44 Posted: 17 Nov 2025
Lex Zard
Independent
Downloads 177 (440,151)

Abstract:

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3.

Online Exploitation: Drawing the Line for Surveillance Advertising in Europe

Number of pages: 34 Posted: 07 Sep 2025
Lex Zard
Independent
Downloads 95 (720,278)

Abstract:

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Surveillance Advertising, EU Regulation, Ethics, Online Exploitation, Consumer Autonomy