Sourindra Banerjee

University of Leeds - Faculty of Business

Leeds LS2 9JT

United Kingdom

Learn more about SSRN Profiles

SCHOLARLY PAPERS

1

DOWNLOADS

0

TOTAL CITATIONS

0

Feedback

Scholarly Papers (1)

Sort by:

Actions:

View:
Selected
Original List
All Versions Hide All Versions
All Abstracts Hide All Abstracts

(Rank)

1.

Improvised Marketing Interventions in Social Media

https://journals.sagepub.com/doi/10.1177/0022242919899383

Posted: 11 Feb 2021

Abhishek Borah, Sourindra Banerjee, Yu-Ting Lin, Apurv Jain and Andreas B. Eisingerich

INSEAD, University of Leeds - Faculty of Business, University of New South Wales, MacroXStudio and Imperial College London

Abstract:

Feedback

All content on this site: Copyright © 2024 Elsevier Inc., its licensors, and contributors. All rights are reserved, including those for text and data mining, AI training, and similar technologies. For all open access content, the relevant licensing terms apply.

We use cookies to help provide and enhance our service and tailor content.

To learn more, visit .