Sourindra Banerjee

University of Leeds - Faculty of Business

Leeds LS2 9JT

United Kingdom

SCHOLARLY PAPERS

1

DOWNLOADS

0

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Improvised Marketing Interventions in Social Media

https://journals.sagepub.com/doi/10.1177/0022242919899383
Posted: 11 Feb 2021
INSEAD, University of Leeds - Faculty of Business, University of New South Wales, Harvard Business School and Imperial College London

Abstract:

Loading...

firm value, humor, improvisation, improvised marketing interventions, social media, virality