O.C. Ferrell

Harbert College of Business, Auburn University

415 Magnolia Ave.

Auburn, AL 36849

United States

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Scholarly Papers (1)

1.

Direct Selling Under Scrutiny: Assessing Analytic Direct Selling Models

Number of pages: 50 Posted: 07 Dec 2020
University of Texas at Austin - Department of Information, Risk and Operations Management, Kellogg School, Northwestern University, Harbert College of Business, Auburn University, Harbert College of Business, Auburn University, University of Texas at Austin - Red McCombs School of Business, University of Oklahoma, G. Brint Ryan College of Business, University of North Texas and University of Texas at Austin
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Abstract:

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Direct Selling, Pyramid Schemes, Retailing, Analytic Modeling, Economic Modeling, Marketing