Lifei Sheng

University of Houston Clear Lake

2700 Bay Area Blvd

Houston, TX 77058

SCHOLARLY PAPERS

7

DOWNLOADS

873

TOTAL CITATIONS

6

Scholarly Papers (7)

1.

Optimal Sequencing in Single-Player Games

Management Science
Number of pages: 33 Posted: 28 Aug 2021 Last Revised: 27 Feb 2023
Yifu Li, Christopher Thomas Ryan and Lifei Sheng
International Insitute of Finance, University of Chicago - Booth School of Business and University of Houston Clear Lake
Downloads 621 (89,899)
Citation 5

Abstract:

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video games, level design, memory decay, adaptation

2.

Designing Shipping Policies with Top-up Options to Qualify for Free Delivery

Number of pages: 76 Posted: 30 Oct 2020 Last Revised: 08 Feb 2022
Guang Li, Lifei Sheng and Dongyuan Zhan
Queen's University - Smith School of Business, University of Houston Clear Lake and UCL School of Management
Downloads 220 (286,239)
Citation 1

Abstract:

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contingent free shipping policy, top-up behavior, joint optimization, e-grocery

3.

Optimal world design in video games

Number of pages: 41 Posted: 30 Nov 2023
Yifu Li, Christopher Thomas Ryan and Lifei Sheng
International Insitute of Finance, University of Chicago - Booth School of Business and University of Houston Clear Lake
Downloads 32 (952,814)

Abstract:

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video games, virtual worlds, decision fatigue, graph design, service design

4.

Player vs. Player Game Design: Boost Engagement in Contests Through Intervention

Posted: 24 Sep 2024
Yifu Li, Lifei Sheng and Xuying Zhao
International Insitute of Finance, University of Houston Clear Lake and Texas A&M University - Mays Business School

Abstract:

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PvP game operations, engagement optimization, contest design, intervention schemes, information leakage, interactive experience

5.

Retention Optimization in Maintenance Training Programs

Posted: 06 May 2024
Qiuwei Guo, Yifu Li, Lindong Liu and Lifei Sheng
School of Management, University of Science and Technology of China, International Insitute of Finance, University of Science and Technology of China and University of Houston Clear Lake

Abstract:

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maintenance training; service scheduling; customer retention management; geometric branch and bound algorithm; 0-1 constrained exponential sum problem

6.

Retailer-Driven Blind Boxes in a Decentralized Supply Chain

Posted: 21 Sep 2021
Ashutosh Prasad, Lifei Sheng and Xuying Zhao
University of California, Riverside (UCR), University of Houston Clear Lake and Texas A&M University - Mays Business School

Abstract:

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Blind Box, Revenue Management, Retailing, Opaque Goods, Supply Chain

7.

Strategic Timing and Pricing For Selling Bonus Actions in Video Games

Posted: 19 Feb 2021 Last Revised: 20 Sep 2021
University of Chicago - Booth School of Business, University of Houston Clear Lake and Texas A&M University - Mays Business School

Abstract:

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advanced selling, pricing, video games