Jihoon Hong

University of Southern California, Marshall School of Business, Marketing Department

Doctoral Candidate of Marketing

Hoffman Hall 701

Los Angeles, CA 90089-1427

United States

  • University of Southern California, Marshall School of Business, Marketing Department

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Scholarly Papers (1)

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Machine Learning for Creativity: How Similarity Networks Help to Design Winning Projects in Crowdfunding?

Forthcoming in Journal of Marketing.
Posted: 02 Mar 2021
Jihoon Hong, Yanhao 'Max' Wei and Gerard J. Tellis
University of Southern California, Marshall School of Business, Marketing Department, University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business, Department of Marketing

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crowdfunding, similarity, networks, Word2vec, funding goal, imitation

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Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects

Forthcoming, Journal of Marketing
Posted: 30 Mar 2021
Yanhao 'Max' Wei, Jihoon Hong and Gerard J. Tellis
University of Southern California - Marshall School of Business, University of Southern California, Marshall School of Business, Marketing Department and University of Southern California - Marshall School of Business, Department of Marketing

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crowdfunding, combinatorial creativity, networks, Word2vec, Word Mover's Distance, funding goal, novelty, imitation