Olivier Vercruysse

Catholic University of Louvain (UCL) - School of Management

1 place des Doyens

B-1348 Louvain-la-Neuve

Belgium

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Impact of Overwhelming Joy on Consumer Demand: The Case of a Soccer World-Cup Victory

Number of pages: 28 Posted: 28 Mar 2005

Jean-Marc Falter, Christophe Pérignon and Olivier Vercruysse

University of Geneva - Department of Economics, HEC Paris - Finance Department and Catholic University of Louvain (UCL) - School of Management

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