Olivier Vercruysse

Catholic University of Louvain (UCL) - School of Management

1 place des Doyens

B-1348 Louvain-la-Neuve

Belgium

SCHOLARLY PAPERS

1

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739

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0

Scholarly Papers (1)

1.

Impact of Overwhelming Joy on Consumer Demand: The Case of a Soccer World-Cup Victory

Number of pages: 28 Posted: 28 Mar 2005
Jean-Marc Falter, Christophe Pérignon and Olivier Vercruysse
University of Geneva - Department of Economics, HEC Paris - Finance Department and Catholic University of Louvain (UCL) - School of Management
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Citation 4

Abstract:

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Consumer sentiment, demand for sports