Poet Larsen

Marshall School of Business - University of Southern California

701 Exposition Blvd

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 20,143

SSRN RANKINGS

Top 20,143

in Total Papers Downloads

4,988

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

The Financial Consequences of Legalized Sports Gambling

Number of pages: 31 Posted: 02 Aug 2024 Last Revised: 23 Oct 2024
University of California, Los Angeles (UCLA) - Anderson School of Management, Marshall School of Business - University of Southern California and Marshall School of Business - University of Southern California
Downloads 4,577 (4,311)

Abstract:

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2.

Information Signals in Sponsored Search: Evidence from Google's BERT

USC Marshall School of Business Research Paper Sponsored by iORB
Number of pages: 72 Posted: 03 Nov 2023
Poet Larsen and Davide Proserpio
Marshall School of Business - University of Southern California and Marshall School of Business - University of Southern California
Downloads 368 (160,485)

Abstract:

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Large Language Models, Sponsored Search Advertising, Auction Markets, BERT, Advertising

3.

The Role of Digital Ad Clutter in Ad Viewership, Memory, and Conversion Outcomes

Number of pages: 64 Posted: 27 Jun 2024
Sean Melessa and Poet Larsen
Pennsylvania State University and Marshall School of Business - University of Southern California
Downloads 43 (796,030)

Abstract:

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Display Advertising, Clutter, Eye-Tracking, Field Data