Lu Fang

Alibaba Group

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Exploitation and Exploration: Improving Search Precision on E-commerce Platforms

Posted: 18 Feb 2021
Wei Zhou, Mingfeng Lin, Mo Xiao and Lu Fang
University of Arizona - Eller College of Management, Scheller College of Business, Georgia Institute of Technology, University of Arizona - Eller College of Management - Department of Economics and Alibaba Group

Abstract:

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E-commerce, Consumer Search, Platform Design, Search Precision, Consumer Engagement