Tom Griffiths

Princeton University

22 Chambers Street

Princeton, NJ 08544-0708

United States

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Scholarly Papers (1)

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Time to Pay Attention to Attention: Using Attention-Based Process Traces to Better Understand Consumer Decision-Making

Marketing Letters (2020) 31:381–392, SMU Cox School of Business Research Paper No. 20-07
Number of pages: 23 Posted: 05 Feb 2021
Southern Methodist University (SMU) - Marketing Department, Princeton University, University of Florida - Warrington College of Business Administration, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan at Ann Arbor - Stephen M. Ross School of Business, Harrisburg University of Science and Technology, Pamplin College of Business, Virginia Tech, University of Pennsylvania, University at Albany (SUNY), University of Southern Denmark and Columbia Business School - Marketing
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Abstract:

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attention, consumer, choice, fixations, eye-tracking, process tracing