Via Carlo Bo 1
Milano, 20143
Italy
Università IULM
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yield management, revenue management, hotel, fairness
Outsourcing, virtual company, trust, knowledge
public sector marketing
word-of-mouth, customer satisfaction, brand equity, viral marketing
Product quality
Milan Expo, seasonality, event management, mega event, reconfiguration strategy
hotel selection, competitors, expected service, hospitality
Yield management, revenue management, perceived fairness, hotels
brand, hotels
