Aurelio G. Mauri

Università IULM

Professor

Via Carlo Bo 1

Milano, 20143

Italy

SCHOLARLY PAPERS

9

DOWNLOADS
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Top 15,516

in Total Papers Downloads

4,967

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Scholarly Papers (9)

1.

Yield Management and Relationships with Customers, Distribution Channels and Human Resources in the Hotel Sector

Università IULM dell'Istituto di Economia e Marketing Working Paper
Number of pages: 26 Posted: 21 Jul 2006
Aurelio G. Mauri
Università IULM
Downloads 1,473 (19,707)

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yield management, revenue management, hotel, fairness

2.

Trust and Knowledge in the Outsourcing Relationships. The Rise of the Virtual Company

Sinergie, No.50/99, pp. 91-128, September-December 1999
Number of pages: 38 Posted: 11 Jun 2005
Aurelio G. Mauri
Università IULM
Downloads 1,174 (27,641)

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Outsourcing, virtual company, trust, knowledge

3.

Public Sector Marketing

LA COMUNICAZIONE DI PUBBLICA UTILITA. IDENTITA, POLITICA, ISTITUZIONI, PUBBLICA AMMINISTRAZIONE, Stefano Rolando, ed., Franco Angeli Publishing, Forthcoming
Number of pages: 11 Posted: 10 Nov 2005
Aurelio G. Mauri
Università IULM
Downloads 862 (42,776)

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public sector marketing

4.
Downloads 835 (44,639)

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word-of-mouth, customer satisfaction, brand equity, viral marketing

5.

Product Quality in Consumer's and Firms' Perspectives (La Qualita Del Prodotto Nelle Prospettive Del Consumatore E Dell'Impresa)

Problemi di Gestione dell'Impresa, No. 17, 1994
Number of pages: 18 Posted: 28 Sep 2005
Aurelio G. Mauri
Università IULM
Downloads 511 (84,378)

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Product quality

6.

Mega Events and Seasonality: The Case of the Milan World Expo 2015

International Journal of Contemporary Hospitality Management (Forthcoming)
Number of pages: 32 Posted: 25 Jun 2018
IULM University, Università IULM, ZangadorZangador Research institute and IULM University
Downloads 57 (542,746)

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Milan Expo, seasonality, event management, mega event, reconfiguration strategy

7.

Hotel Selection: The Evaluation of Competitive Alternatives and Their Impact on Guests’ Service Expectations

Proceedings of the 21th International Conference on Excellence in Service, Le Cnam, Paris, France, 30-31st August 2018, pp. 501-509
Number of pages: 9 Posted: 20 Nov 2019
Università IULM, University of Insubria and ZangadorZangador Research institute
Downloads 55 (551,834)

Abstract:

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hotel selection, competitors, expected service, hospitality

8.

Yield Management and Perceptions of Fairness in the Hotel Business

International Review of Economics, Vol. 54, No. 2, pp. 284-293, 2007
Posted: 25 Mar 2012
Aurelio G. Mauri
Università IULM

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Yield management, revenue management, perceived fairness, hotels

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brand, hotels