Yuan Deng

Google Research

United States

SCHOLARLY PAPERS

4

DOWNLOADS

1,330

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

The Landscape of Auto-Bidding Auctions: Value Versus Utility Maximization

Number of pages: 30 Posted: 18 Feb 2021
Columbia University - Columbia Business School, Decision Risk and Operations, Google Research, Google Research, Google Research and Google Research
Downloads 642 (73,067)
Citation 2

Abstract:

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Autobidding, Mechanism Design, Revenue Maximization

2.

Optimal Mechanisms for Value Maximizers with Budget Constraints via Target Clipping

Columbia Business School Research Paper No. 4081457
Number of pages: 34 Posted: 27 Apr 2022
Columbia University - Columbia Business School, Decision Risk and Operations, Google Research, Google Research, Google Research and Google Research
Downloads 476 (104,932)

Abstract:

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internet advertising, autobidding, mechanism design, value maximization, budget constraints, return-on-spend constraints

3.

Welfare-maximizing Guaranteed Dashboard Mechanisms

Number of pages: 43 Posted: 03 Jun 2021
Google Research, affiliation not provided to SSRN, Google Research and Google Inc., New York
Downloads 162 (313,098)

Abstract:

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Dynamic mechanism design; Online advertising; Welfare maximization;

4.

Optimal Mechanisms for a Value Maximizer: The Futility of Screening Targets

Number of pages: 31 Posted: 10 Feb 2023
Columbia University - Columbia Business School, Decision Risk and Operations, Google Research, Google Research, Google Research and Google Research
Downloads 50 (660,522)

Abstract:

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internet advertising, autobidding, mechanism design, value maximization, return-on-spend constraints, two-part tariff