Yuan Deng

Google Research

United States

SCHOLARLY PAPERS

3

DOWNLOADS

609

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

The Landscape of Auto-Bidding Auctions: Value Versus Utility Maximization

Number of pages: 30 Posted: 18 Feb 2021
Columbia University - Columbia Business School, Decision Risk and Operations, Google Research, Google Research, Google Inc. and Google Inc.
Downloads 392 (105,357)
Citation 1

Abstract:

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Autobidding, Mechanism Design, Revenue Maximization

2.

Welfare-maximizing Guaranteed Dashboard Mechanisms

Number of pages: 43 Posted: 03 Jun 2021
Google Research, affiliation not provided to SSRN, Google Research and Google Inc., New York
Downloads 113 (330,395)

Abstract:

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Dynamic mechanism design; Online advertising; Welfare maximization;

3.

Optimal Mechanisms for Value Maximizers with Budget Constraints via Target Clipping

Number of pages: 34 Posted: 27 Apr 2022
Columbia University - Columbia Business School, Decision Risk and Operations, Google Research, Google Research, Google Inc. and Google Inc.
Downloads 104 (351,810)

Abstract:

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internet advertising, autobidding, mechanism design, value maximization, budget constraints, return-on-spend constraints