Jieming Mao

Google Research

United States

SCHOLARLY PAPERS

4

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1,089

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (4)

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1.

The Landscape of Auto-Bidding Auctions: Value Versus Utility Maximization

Number of pages: 30 Posted: 18 Feb 2021
Santiago Balseiro, Yuan Deng, Jieming Mao, Vahab Mirrokni and Song Zuo
Columbia University - Columbia Business School, Decision Risk and Operations, Google Research, Google Research, Google Research and Google Research
Downloads 533 (84,652)
Citation 2

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Autobidding, Mechanism Design, Revenue Maximization

2.

Optimal Mechanisms for Value Maximizers with Budget Constraints via Target Clipping

Number of pages: 34 Posted: 27 Apr 2022
Santiago Balseiro, Yuan Deng, Jieming Mao, Vahab Mirrokni and Song Zuo
Columbia University - Columbia Business School, Decision Risk and Operations, Google Research, Google Research, Google Research and Google Research
Downloads 393 (121,919)

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internet advertising, autobidding, mechanism design, value maximization, budget constraints, return-on-spend constraints

3.

Welfare-maximizing Guaranteed Dashboard Mechanisms

Number of pages: 43 Posted: 03 Jun 2021
Yuan Deng, Jason Hartline, Jieming Mao and Balasubramanian Sivan
Google Research, affiliation not provided to SSRN, Google Research and Google Inc., New York
Downloads 146 (317,679)

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Dynamic mechanism design; Online advertising; Welfare maximization;

4.

Optimal Mechanisms for a Value Maximizer: The Futility of Screening Targets

Number of pages: 31 Posted: 10 Feb 2023
Santiago Balseiro, Yuan Deng, Jieming Mao, Vahab Mirrokni and Song Zuo
Columbia University - Columbia Business School, Decision Risk and Operations, Google Research, Google Research, Google Research and Google Research
Downloads 17 (840,505)

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internet advertising, autobidding, mechanism design, value maximization, return-on-spend constraints, two-part tariff