Page Moreau

Wisconsin School of Business

Professor

975 University Avenue

Madison, WI 53706

United States

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SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Generative Artificial Intelligence and Design Co-Creation in Luxury New Product Development: The Power of Discarded Ideas

Number of pages: 46 Posted: 30 Nov 2023

Page Moreau, Emanuela Prandelli and Martin Schreier

Wisconsin School of Business, Bocconi University - Department of Management and Technology and WU Vienna University of Economics and Business

Downloads 376 (146,107)

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2.

Customization in Luxury Brands: Can Valentino Get Personal?

Journal of Marketing Research, Forthcoming, Bocconi University Management Research Paper

Number of pages: 37 Posted: 01 Mar 2021

Page Moreau, Emanuela Prandelli and Martin Schreier

Wisconsin School of Business, Bocconi University - Department of Management and Technology and Bocconi University - Department of Marketing

Downloads 318 (175,255)

Abstract:

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