Yongfu He

Monash University

Lecturer

Sir John Monash Road

Caulfield East, Victoria 3163

Australia

SCHOLARLY PAPERS

3

DOWNLOADS

608

SSRN CITATIONS
Rank 44,688

SSRN RANKINGS

Top 44,688

in Total Papers Citations

2

CROSSREF CITATIONS

9

Scholarly Papers (3)

1.

Empirical Testing of Reference Price Effect of Buy Now Prices in Internet Auctions

Journal of Retailing, Forthcoming
Number of pages: 35 Posted: 15 Apr 2005 Last Revised: 25 Feb 2015
University of Queensland - Business School, McGill University - Desautels Faculty of Management and Monash University
Downloads 454 (63,047)

Abstract:

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Internet Auctions, Buy-now Prices, Reference Price Effect, Value Uncertainty

2.

Factors Affecting Price Setting in Online Auctions

Journal of Revenue and Pricing Management (2012) 11, 289-302, University of Alberta School of Business Research Paper No. 2013-1114
Number of pages: 32 Posted: 26 Feb 2012 Last Revised: 25 Jul 2013
McGill University - Desautels Faculty of Management, University of Queensland - Business School and Monash University
Downloads 87 (292,357)

Abstract:

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Online auctions, pricing, buy-now price, starting price

3.

The Impact of Jump Bidding in Online Auctions

Marketing Letters
Number of pages: 20 Posted: 30 Aug 2010 Last Revised: 10 Mar 2013
Monash University and University of Queensland - Business School
Downloads 67 (339,909)
Citation 2

Abstract:

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Auctions, field study, jump bidding, charity auctions