Silke Hess

Independent

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Scholarly Papers (2)

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1.

The Role of Defaults in Preventing Innovation Rejection

International Journal of Innovation Management, Forthcoming
Number of pages: 36 Posted: 14 Oct 2014 Last Revised: 15 Oct 2014
Sabine Kuester, Silke Hess and Andreas Herrmann
University of Mannheim, Department of Marketing & Innovation, Independent and University of St. Gallen - MCM Institute
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Innovation rejection, Status quo bias, Defaults, Customer expertise

2.

Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success

Journal of Product Innovation Management, Vol. 29, pp. 38-52, 2012
Posted: 14 Oct 2014
Sabine Kuester, Christian Homburg and Silke Hess
University of Mannheim, Department of Marketing & Innovation, University of Mannheim - Department of Marketing and Independent

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Product launches, new product development, management, organizational effectiveness