Harish B

Rajagiri College of Social Sciences (Autonomous), Kochi, Kerala, India

Rajagiri College of Social Sciences

Rajagiri Hill Campus, Rajagiri PO, Kalamassery

Ernakulam, KS 683 104

India

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How Consumer’s Personal Reciprocity Influences Future Purchase Intention of Consumer Durables: An Empirical Study

The IUP Journal of Brand Management, Vol. XVI, No. 4, December 2019, pp. 45-63

Posted: 25 Mar 2021

Harish B

Rajagiri College of Social Sciences (Autonomous), Kochi, Kerala, India

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