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Márcio Ribeiro da Fonseca

Escola Superior de Propaganda e Marketing (ESPM)

Rua Alvaro Alvim, 123

Valinhos, São Paulo

Brazil

  • Escola Superior de Propaganda e Marketing (ESPM)

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Corporate Communication Actions in Response to Crises: Empirical Evidence in Food Fraud in Brazil

https://doi.org/10.18461/ijfsd.v10i5.30
Number of pages: 15 Posted: 02 Mar 2021
Luciana Almeida, Thelma Valéria Rocha and Márcio Ribeiro da Fonseca
ESPM, Faculdade de Economia, Administração, Contabilidade e Atuária da Universidade de São Paulo -FEA/USP and Escola Superior de Propaganda e Marketing (ESPM)
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Abstract:

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stakeholder theory; corporate communication; food; meat industry; safety