Sri Harsha Kamatham

University of Manitoba - Asper School of Business

181 Freedman Crescent

Winnipeg, Manitoba R3T 5V4

Canada

SCHOLARLY PAPERS

2

DOWNLOADS

283

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

The Causal Effects of Twitter Banter Among Rival Brands: The Case of a New Product Launch in the Fast-Food Industry

Kenan Institute of Private Enterprise Research Paper No. 4171950
Number of pages: 69 Posted: 24 Aug 2022
Ashutosh Bhave, Sri Harsha Kamatham and Norris Bruce
University of Arkansas, University of Manitoba - Asper School of Business and University of North Carolina, Chapel Hill
Downloads 227 (248,243)

Abstract:

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Causal Inference, Brand Banter, Twitter, New Product Launch, Regression Discontinuity in Time, Synthetic Difference-in-Differences, Fast-Food Industry

2.

How Do Marketing CEOS Create Value for Firms?

Number of pages: 48 Posted: 08 Jun 2021 Last Revised: 29 Nov 2021
Sri Harsha Kamatham and Devendra Kale
University of Manitoba - Asper School of Business and University of Rhode Island
Downloads 56 (672,251)

Abstract:

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Chief Executive Officer, Gross Profit, Selling, CEO Functional Experience, CEO Education, Upper Echelons

Other Papers (2)

Total Downloads: 36
1.

How Do Marketing CEOs Create Value for Firms?

Number of pages: 59 Posted: 30 Mar 2021
Devendra Kale and Sri Harsha Kamatham
University of Rhode Island and University of Manitoba - Asper School of Business
Downloads 26

Abstract:

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Chief Executive Officer, Gross Profit, Selling, Marketing Function, Firm Value, CEO Functional Experience, CEO Education, ROA, Upper Echelons

2.

Is Advertising a Cost of Being Public? Evidence from a Comparison of Private and Public Firms

Number of pages: 41 Posted: 08 Apr 2022
Devendra Kale and Sri Harsha Kamatham
University of Rhode Island and University of Manitoba - Asper School of Business
Downloads 10

Abstract:

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public firms, private firms, advertising spend, cost of public listing, twitter