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Gautam Billore

Institute of Management and Entrepreneurship Development (IMED)

SCHOLARLY PAPERS

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116

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Scholarly Papers (2)

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1.

Internationalization of SMEs and Market Orientation a Study of Customer Knowledge, Networks and Cultural Knowledge

Billore, S. and Billore, G. (2019), "Internationalization of SMEs and market orientation: A study of customer knowledge, networks and cultural knowledge", European Business Review, Vol. 32 No. 1, pp. 69-85. https://doi.org/10.1108/EBR-06-2018-0112
Number of pages: 23 Posted: 02 Apr 2021
Soniya Billore and Gautam Billore
Linnaeus University, Department of Marketing and Institute of Management and Entrepreneurship Development (IMED)
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Market orientation, customer knowledge, networking, cultural knowledge, India, SMEs, market sensing

2.

Consumption Switch at Haste: Insights From Indian Low-Income Customers for Adopting Fintech Services Due to the Pandemic

Transnational Marketing Journal, 8(2), 197-218, 2020
Posted: 28 Apr 2023
Soniya Billore and Gautam Billore
Linnaeus University, Department of Marketing and Institute of Management and Entrepreneurship Development (IMED)

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Fintech; low-income customers; fear; social influence; India