Ling Liu

University of Texas at Dallas

2601 North Floyd Road

Richardson, TX 75083

United States

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Do Online Reviews Affect Product Sales? The Role of Reviewer Characteristics and Temporal Effects

Information Technology & Management Vol. 9 No. 3, pp. 201-214, September 2008.
Number of pages: 33 Posted: 08 Jan 2009 Last Revised: 17 Oct 2012
Stevens Institute of Technology - School of Business, University of Texas at Dallas and University of Texas at Arlington
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Citation 28

Abstract:

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Word-of-Mouth, Online Product Reviews, Transaction Cost Economics, Uncertainty Reduction, Efficient Market, Portfolio Analysis