Paul R. Messinger

University of Alberta - Department of Marketing, Business Economics & Law

Edmonton, Alberta T6G 2R6

Canada

SCHOLARLY PAPERS

6

DOWNLOADS

611

SSRN CITATIONS

1

CROSSREF CITATIONS

5

Scholarly Papers (6)

1.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013
Washington University in St. Louis - John M. Olin Business School, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in St. Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 359 (150,125)

Abstract:

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marketing strategy, game theory, reference dependence, fairness, confirmatory bias

2.

Product Return Episodes in Retailing

Forthcoming, Service Science
Number of pages: 41 Posted: 26 Jul 2016 Last Revised: 15 Dec 2019
Michele Samorani, Aydin Alptekinoglu and Paul R. Messinger
Santa Clara University - Information Systems and Analytics, Smeal College of Business, Pennsylvania State University and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 252 (217,227)
Citation 1

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product returns, product search, price, store assortment, retailing, reverse supply chain

3.

Optimal Management of Fringe Entry Over Time

Journal of Economic Dynamics and Control, Vol. 28, No. 3, 2008, University of Alberta School of Business Research Paper No. 2013-790
Posted: 21 Jun 2013
Gila E. Fruchter and Paul R. Messinger
Bar-Ilan University - Graduate School of Business Administration and University of Alberta - Department of Marketing, Business Economics & Law

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Dominant firm, Fringe entry, Stackelberg dynamic game, Pricing, Advertising

4.

Multicomponent Systems Pricing: Rational Inattention and Downward Rigidities

Journal of Marketing, Volume 76, Number 5, September 2012, University of Alberta School of Business Research Paper No. 2013-12
Posted: 24 Feb 2013
Sourav Ray, Charles A. Wood and Paul R. Messinger
University of Guelph, Gordon S. Lang School of Business and Economics, Duquesne University and University of Alberta - Department of Marketing, Business Economics & Law

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rational inattention, systems, components, pricing, price rigidity, price reductions, e-commerce

5.

Multi-Component Systems Pricing: Rational Inattention and Downward Rigidities

Journal of Marketing, Forthcoming
Posted: 14 Mar 2012
Sourav Ray, Charles A. Wood and Paul R. Messinger
University of Guelph, Gordon S. Lang School of Business and Economics, Duquesne University and University of Alberta - Department of Marketing, Business Economics & Law

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Rational Inattention, Systems, Components, Pricing, Price Rigidity, Price Reductions, E-Commerce

6.

A Model of Retail Formats Based on Consumers' Economizing on Shopping Time

Washington University WP OLIN-96-10
Posted: 16 Jul 1997
Paul R. Messinger and Chakravarthi Narasimhan
University of Alberta - Department of Marketing, Business Economics & Law and Washington University in St. Louis - John M. Olin Business School

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Other Papers (1)

Total Downloads: 87
1.

Influencer Marketing 2.0: The Role of Realism in Virtual Influencer Endorsements

Number of pages: 51 Posted: 29 Nov 2023
Ozan Ozdemir, Paul R. Messinger and Feyzan Karabulut
University of Alberta, University of Alberta - Department of Marketing, Business Economics & Law and affiliation not provided to SSRN
Downloads 87 (705,412)

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Virtual influencers, Digital marketing, Influencer marketing, Avatar marketing, Brand endorsement