Chakravarthi Narasimhan

Washington University

Professor

One Brookings Drive, Campus Box 1133

Olin School of Business

St. Louis, MO 63130-4899

United States

SCHOLARLY PAPERS

19

DOWNLOADS
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CITATIONS
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SSRN RANKINGS

Top 15,810

in Total Papers Citations

22

Scholarly Papers (19)

1.

Customer Level Profitability Implications of Satisfaction Programs: A Retailer Satisfaction Field Study

Number of pages: 40 Posted: 24 May 2006
Chakravarthi Narasimhan, Mahendra Gupta, George Foster and Rakesh Niraj
Washington University, Washington University, St. Louis, Stanford Graduate School of Business and Case Western Reserve University - Department of Marketing and Policy Studies
Downloads 589 (33,448)

Abstract:

Customer Satisfaction, Retailing, Activity Based Costing, CRM

2.

Persuasive Advertising and Product Design

Journal of International Economics, Volume 87, Issue 2, July 2012, Pages 288-297, University of Alberta School of Business Research Paper No. 2013-775
Number of pages: 35 Posted: 11 May 2006 Last Revised: 25 Jul 2013
Yuanfang Lin and Chakravarthi Narasimhan
Independent and Washington University
Downloads 479 (40,452)
Citation 1

Abstract:

Persuasive Advertising, Product Line Design, Competitive Strategies, Game Theory

3.

Information and Inventory in Distribution Channels

Number of pages: 39 Posted: 04 May 2006
Ganesh Iyer, Chakravarthi Narasimhan and Rakesh Niraj
University of California, Berkeley - Marketing Group, Washington University and Case Western Reserve University - Department of Marketing and Policy Studies
Downloads 352 (63,617)
Citation 5

Abstract:

information, inventory, supply chain, channels

4.

Vertical Information Sharing in Distribution Channels

Number of pages: 53 Posted: 24 May 2006
Rakesh Niraj and Chakravarthi Narasimhan
Case Western Reserve University - Department of Marketing and Policy Studies and Washington University
Downloads 322 (68,088)
Citation 6

Abstract:

Distribution Channels, Information Sharing, Decisions Under Uncertainty, Game

5.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013
Washington University, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in Saint Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 297 (76,609)
Citation 1

Abstract:

marketing strategy, game theory, reference dependence, fairness, confirmatory bias

6.

Empirical Analysis of Competitive Pricing Strategies with Complementary Product Lines

Number of pages: 40 Posted: 08 May 2006
Yu Ma, Seethu Seetharaman and Chakravarthi Narasimhan
Independent, Washington University in Saint Louis - John M. Olin Business School and Washington University
Downloads 279 (77,390)

Abstract:

Multi-Category Choice, Complementarity, Umbrella Brands, Product Line Pricing, Category Management, Vertical Nash, Bertrand Super-Traps.

7.

Decomposing Promotion Effects with a Dynamic Structural Model of Flexible Consumption

Journal of Marketing Research, Vol. 45, No. 4, pp. 487–498, August 2008,
Number of pages: 53 Posted: 06 Jun 2006 Last Revised: 28 Sep 2011
Tat Y. Chan, Chakravarthi Narasimhan and Qin Zhang
Washington University in Saint Louis - John M. Olin Business School, Washington University and University of Iowa - Department of Marketing
Downloads 248 (91,216)
Citation 3

Abstract:

decomposition of promotional effects, dynamic structural model, flexible consumption, consumer heterogeneity

8.

Product Bundling Under Three-Part Tariffs

Number of pages: 43 Posted: 25 Apr 2008
Ping Xiao, Tat Y. Chan and Chakravarthi Narasimhan
National University of Singapore (NUS) - Department of Marketing, Washington University in Saint Louis - John M. Olin Business School and Washington University
Downloads 160 (136,418)
Citation 2

Abstract:

Nonlinear Pricing, Three-Part Tariffs, Product Bundling, Wireless Service, Discrete/Continuous Model

Differentiate or Imitate?: The Role of Context-Dependent Preferences

Number of pages: 41 Posted: 18 May 2011
Chakravarthi Narasimhan and Ozge Turut
Washington University and Sabanci University
Downloads 107 (202,944)

Abstract:

context dependence, game theory, first mover, mimic competition, entry

Differentiate or Imitate? The Role of Context-Dependent Preferences

Marketing Science, Vol. 32, No. 3, 2013; pp. 393-410; DOI: 10.1287/mksc.2013.0776
Posted: 13 Nov 2013
Chakravarthi Narasimhan and Ozge Turut
Washington University and Sabanci University

Abstract:

context-dependent preferences, imitation, competition, new product entry

10.

The Indirect Impact of Price Deals on Households - Purchase Decisions Through the Formation of Expected Future Prices

Journal of Retailing, 88(1), March 2012, 88-101
Number of pages: 41 Posted: 30 Sep 2011 Last Revised: 02 Nov 2012
Qin Zhang, Seethu Seetharaman and Chakravarthi Narasimhan
University of Iowa - Department of Marketing, Washington University in Saint Louis - John M. Olin Business School and Washington University
Downloads 89 (211,742)
Citation 1

Abstract:

Consumer Learning, Price Deals, Direct and Indirect Deal Effects, Discrete Quantity Model, Self-Selectivity Correction

11.

Treatment Effectiveness and Side Effects: A Model of Physician Learning

Number of pages: 40 Posted: 22 Aug 2012
Tat Y. Chan, Chakravarthi Narasimhan and Ying Xie
Washington University in Saint Louis - John M. Olin Business School, Washington University and University of Texas at Dallas
Downloads 45 (309,336)
Citation 3

Abstract:

learning, effectiveness, side effects, physician decision, healthcare, pharmaceutical marketing

12.

Competitive Implications of Consumer Fairness Concerns

Number of pages: 48 Posted: 09 Sep 2016
Mushegh Harutyunyan, Baojun Jiang and Chakravarthi Narasimhan
Washington University in Saint Louis, Washington University in Saint Louis - John M. Olin Business School and Washington University
Downloads 0 (242,386)

Abstract:

Fairness, behavioral economics, pricing, competitive strategy, segmentation

13.

Anticipated Regret and Product Innovation

Management Science, Forthcoming
Number of pages: 35 Posted: 14 Dec 2015 Last Revised: 15 Sep 2016
Baojun Jiang, Chakravarthi Narasimhan and Ozge Turut
Washington University in Saint Louis - John M. Olin Business School, Washington University and Sabanci University
Downloads 0 (230,289)

Abstract:

anticipated regret, product innovation, behavioral economics, pricing, segmentation, competition

14.

National Brand's Response to Store Brands: Throw in the Towel or Fight Back?

Marketing Science, Vol. 32, No. 4, 2013; pp. 591-608; DOI: 10.1287/mksc.2013.0788
Posted: 29 Oct 2013
Sherif Nasser, Danko Turcic and Chakravarthi Narasimhan
Washington University in Saint Louis, Washington University, St. Louis - John M. Olin School of Business and Washington University

Abstract:

product line design, store brands, distribution channels, game theory

15.

Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits

Marketing Science, Vol. 31, No. 4, 2012; pp. 587-602; DOI: 10.1287/mksc.1120.0705
Posted: 24 Oct 2012
Tingting He, Dmitri Kuksov and Chakravarthi Narasimhan
University of Wisconsin - Milwaukee, Washington University in Saint Louis - John M. Olin Business School and Washington University

Abstract:

network externality, product design, pricing, competitive strategy, game theory

16.

Product Line Pricing in a Supply Chain

Product Line Pricing in a Supply Chain, Management Science, 55(10), 1707-1717
Posted: 20 Nov 2007 Last Revised: 24 May 2015
Lingxiu Dong, Chakravarthi Narasimhan and Kaijie Zhu
Washington University in Saint Louis - John M. Olin Business School, Washington University and The Chinese University of Hong Kong (CUHK)

Abstract:

Product line pricing; substitute, complement, equilibrium, vertical strategic interaction

17.

A Model of Retail Formats Based on Consumers' Economizing on Shopping Time

Washington University WP OLIN-96-10
Posted: 16 Jul 1997
Paul R. Messinger and Chakravarthi Narasimhan
University of Alberta - Department of Marketing, Business Economics & Law and Washington University

Abstract:

Private-Labels and the Channel Relationship: A Cross-Category Analysis

Washington University WP OLIN-96-09
Posted: 02 Jul 1997
Chakravarthi Narasimhan and Ronald T. Wilcox
Washington University and Carnegie Mellon University

Abstract:

Private-Labels and the Channel Relationship: A Cross-Category Analysis

Journal of Business, Vol. 71, No. 4, October 1998
Posted: 01 Oct 1998
Chakravarthi Narasimhan and Ronald T. Wilcox
Washington University and Carnegie Mellon University

Abstract:

19.

Strategic Waiting: When Does It Make Sense?

Washington University WP OLIN-96-8
Posted: 18 Jun 1997
Chakravarthi Narasimhan and Z. John Zhang
Washington University and Washington University

Abstract: