Chakravarthi Narasimhan

Washington University in St. Louis - John M. Olin Business School

Professor

One Brookings Drive, Campus Box 1133

Olin School of Business

St. Louis, MO 63130-4899

United States

SCHOLARLY PAPERS

23

DOWNLOADS
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5,552

SSRN CITATIONS
Rank 12,595

SSRN RANKINGS

Top 12,595

in Total Papers Citations

93

CROSSREF CITATIONS

34

Scholarly Papers (23)

1.

Customer Level Profitability Implications of Satisfaction Programs: A Retailer Satisfaction Field Study

Number of pages: 40 Posted: 24 May 2006
Chakravarthi Narasimhan, Mahendra Gupta, George Foster and Rakesh Niraj
Washington University in St. Louis - John M. Olin Business School, Washington University, St. Louis, Stanford Graduate School of Business and Case Western Reserve University - Department of Marketing and Policy Studies
Downloads 661 (76,571)

Abstract:

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Customer Satisfaction, Retailing, Activity Based Costing, CRM

2.

Persuasive Advertising and Product Design

Journal of International Economics, Volume 87, Issue 2, July 2012, Pages 288-297, University of Alberta School of Business Research Paper No. 2013-775
Number of pages: 35 Posted: 11 May 2006 Last Revised: 25 Jul 2013
Yuanfang Lin and Chakravarthi Narasimhan
Independent and Washington University in St. Louis - John M. Olin Business School
Downloads 613 (84,098)
Citation 3

Abstract:

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Persuasive Advertising, Product Line Design, Competitive Strategies, Game Theory

3.

Do Co-branded Credit Cards Increase Customer Loyalty?

Number of pages: 64 Posted: 12 Apr 2021 Last Revised: 27 Nov 2023
Nan Zhao, Arun Gopalakrishnan and Chakravarthi Narasimhan
Georgia Institute of Technology, Rice University - Jones Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 513 (105,131)
Citation 1

Abstract:

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Cobranding, Loyalty Programs, Selection Bias, Airlines, Quasi- Experimental Methods

4.

Competitive Implications of Consumer Fairness Concerns

Number of pages: 47 Posted: 09 Sep 2016 Last Revised: 15 Jul 2017
Mushegh Harutyunyan, Baojun Jiang and Chakravarthi Narasimhan
Imperial College London - Imperial College Business School, Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 481 (113,587)
Citation 2

Abstract:

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Fairness, behavioral economics, pricing, competitive strategy, segmentation

5.

Vertical Information Sharing in Distribution Channels

Number of pages: 53 Posted: 24 May 2006
Rakesh Niraj and Chakravarthi Narasimhan
Case Western Reserve University - Department of Marketing and Policy Studies and Washington University in St. Louis - John M. Olin Business School
Downloads 449 (123,311)
Citation 12

Abstract:

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Distribution Channels, Information Sharing, Decisions Under Uncertainty, Game

6.

Information and Inventory in Distribution Channels

Number of pages: 39 Posted: 04 May 2006
Ganesh Iyer, Chakravarthi Narasimhan and Rakesh Niraj
University of California, Berkeley - Marketing Group, Washington University in St. Louis - John M. Olin Business School and Case Western Reserve University - Department of Marketing and Policy Studies
Downloads 430 (129,695)
Citation 9

Abstract:

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information, inventory, supply chain, channels

7.

Empirical Analysis of Competitive Pricing Strategies with Complementary Product Lines

Number of pages: 40 Posted: 08 May 2006
Yu Ma, Seethu Seetharaman and Chakravarthi Narasimhan
Independent, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 418 (133,999)
Citation 32

Abstract:

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Multi-Category Choice, Complementarity, Umbrella Brands, Product Line Pricing, Category Management, Vertical Nash, Bertrand Super-Traps.

8.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013
Washington University in St. Louis - John M. Olin Business School, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in St. Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 361 (158,126)

Abstract:

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marketing strategy, game theory, reference dependence, fairness, confirmatory bias

9.

Decomposing Promotion Effects with a Dynamic Structural Model of Flexible Consumption

Journal of Marketing Research, Vol. 45, No. 4, pp. 487–498, August 2008
Number of pages: 53 Posted: 06 Jun 2006 Last Revised: 28 Sep 2011
Tat Y. Chan, Chakravarthi Narasimhan and Qin Zhang
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and University of Iowa - Department of Marketing
Downloads 323 (178,246)
Citation 4

Abstract:

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decomposition of promotional effects, dynamic structural model, flexible consumption, consumer heterogeneity

10.

Product Bundling Under Three-Part Tariffs

Number of pages: 43 Posted: 25 Apr 2008
Ping Xiao, Tat Y. Chan and Chakravarthi Narasimhan
University of Melbourne - Melbourne Business School, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 248 (233,587)
Citation 3

Abstract:

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Nonlinear Pricing, Three-Part Tariffs, Product Bundling, Wireless Service, Discrete/Continuous Model

11.

Anticipated Regret and Product Innovation

Management Science, Forthcoming
Number of pages: 35 Posted: 14 Dec 2015 Last Revised: 15 Sep 2016
Baojun Jiang, Chakravarthi Narasimhan and Ozge Turut
Washington University in Saint Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Sabanci University
Downloads 216 (266,753)
Citation 7

Abstract:

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anticipated regret, product innovation, behavioral economics, pricing, segmentation, competition

12.

Search vs. Site Retargeting: A Look through the Purchase Funnel

Number of pages: 39 Posted: 11 Dec 2022 Last Revised: 17 Mar 2023
Baojun Jiang, Chakravarthi Narasimhan and Ozge Turut
Washington University in Saint Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Rutgers Business School - Rutgers University
Downloads 171 (329,250)

Abstract:

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retargeting, competition, pricing

13.

Don’t hurry, be happy! The bright side of late product release

Forthcoming in Marketing Science. The paper was previously titled "Late Product Release: The Strategic Benefit of Lost Sales"
Number of pages: 116 Posted: 06 Apr 2020 Last Revised: 27 Mar 2024
Mushegh Harutyunyan and Chakravarthi Narasimhan
Imperial College London - Imperial College Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 169 (332,683)

Abstract:

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Market entry, entry timing, late entry, competitive strategy, pricing

Differentiate or Imitate?: The Role of Context-Dependent Preferences

Number of pages: 41 Posted: 18 May 2011
Chakravarthi Narasimhan and Ozge Turut
Washington University in St. Louis - John M. Olin Business School and Sabanci University
Downloads 154 (360,148)
Citation 5

Abstract:

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context dependence, game theory, first mover, mimic competition, entry

Differentiate or Imitate? The Role of Context-Dependent Preferences

Marketing Science, Vol. 32, No. 3, 2013; pp. 393-410; DOI: 10.1287/mksc.2013.0776
Posted: 13 Nov 2013
Chakravarthi Narasimhan and Ozge Turut
Washington University in St. Louis - John M. Olin Business School and Sabanci University

Abstract:

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context-dependent preferences, imitation, competition, new product entry

15.

The Indirect Impact of Price Deals on Households - Purchase Decisions Through the Formation of Expected Future Prices

Journal of Retailing, 88(1), March 2012, 88-101
Number of pages: 41 Posted: 30 Sep 2011 Last Revised: 02 Nov 2012
Qin Zhang, Seethu Seetharaman and Chakravarthi Narasimhan
University of Iowa - Department of Marketing, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 132 (406,990)
Citation 1

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Consumer Learning, Price Deals, Direct and Indirect Deal Effects, Discrete Quantity Model, Self-Selectivity Correction

16.

Advertising and Price Competition in a Manufacturer-Retailer Channel

International Journal of Research in Marketing (2017, Forthcoming)
Number of pages: 57 Posted: 19 Apr 2017
Tat Chan, Chakravarthi Narasimhan and Yeujun Yoon
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Peking University - HSBC School of Business
Downloads 108 (473,130)

Abstract:

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17.

Treatment Effectiveness and Side Effects: A Model of Physician Learning

Number of pages: 40 Posted: 22 Aug 2012
Tat Y. Chan, Chakravarthi Narasimhan and Ying Xie
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and University of Texas at Dallas
Downloads 105 (482,886)
Citation 8

Abstract:

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learning, effectiveness, side effects, physician decision, healthcare, pharmaceutical marketing

18.

National Brand's Response to Store Brands: Throw in the Towel or Fight Back?

Marketing Science, Vol. 32, No. 4, 2013; pp. 591-608; DOI: 10.1287/mksc.2013.0788
Posted: 29 Oct 2013 Last Revised: 15 Jun 2017
Sherif Nasser, Danko Turcic and Chakravarthi Narasimhan
Cornell University, University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management and Washington University in St. Louis - John M. Olin Business School

Abstract:

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product line design, store brands, distribution channels, game theory

19.

Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits

Marketing Science, Vol. 31, No. 4, 2012; pp. 587-602; DOI: 10.1287/mksc.1120.0705
Posted: 24 Oct 2012
Tingting He, Dmitri Kuksov and Chakravarthi Narasimhan
University of Wisconsin - Milwaukee, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School

Abstract:

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network externality, product design, pricing, competitive strategy, game theory

20.

Product Line Pricing in a Supply Chain

Product Line Pricing in a Supply Chain, Management Science, 55(10), 1707-1717
Posted: 20 Nov 2007 Last Revised: 24 May 2015
Lingxiu Dong, Chakravarthi Narasimhan and Kaijie Zhu
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and The Chinese University of Hong Kong (CUHK)

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Product line pricing; substitute, complement, equilibrium, vertical strategic interaction

21.

A Model of Retail Formats Based on Consumers' Economizing on Shopping Time

Washington University WP OLIN-96-10
Posted: 16 Jul 1997
Paul R. Messinger and Chakravarthi Narasimhan
University of Alberta - Department of Marketing, Business Economics & Law and Washington University in St. Louis - John M. Olin Business School

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Private-Labels and the Channel Relationship: A Cross-Category Analysis

Washington University WP OLIN-96-09
Posted: 02 Jul 1997
Chakravarthi Narasimhan and Ronald T. Wilcox
Washington University in St. Louis - John M. Olin Business School and Carnegie Mellon University

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Private-Labels and the Channel Relationship: A Cross-Category Analysis

Posted: 01 Oct 1998
Chakravarthi Narasimhan and Ronald T. Wilcox
Washington University in St. Louis - John M. Olin Business School and Carnegie Mellon University

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23.

Strategic Waiting: When Does it Make Sense?

Washington University WP OLIN-96-8
Posted: 18 Jun 1997
Chakravarthi Narasimhan and Z. John Zhang
Washington University in St. Louis - John M. Olin Business School and Washington University

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