Gila E. Fruchter

Bar-Ilan University - Graduate School of Business Administration

Ramat Gan

Israel

SCHOLARLY PAPERS

5

DOWNLOADS

437

SSRN CITATIONS

0

CROSSREF CITATIONS

3

Scholarly Papers (5)

1.

Optimal Product Line Design: A Genetic Algorithm Approach to Mitigate Cannibalization

Journal of Optimization Theory and Applications, Forthcoming
Number of pages: 31 Posted: 21 Nov 2006
Ariel Fligler, Gila E. Fruchter and Russell S. Winer
Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management, Bar-Ilan University - Graduate School of Business Administration and New York University (NYU) - Department of Marketing
Downloads 258 (149,680)

Abstract:

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Genetic Algorithms, Heuristics, Product Line Design, Cannibalization, Pricing, Marketing

2.

Funding Mechanisms for Higher Education: A Marketing Perspective

HEC Paris Research Paper, No. MKG-2019-1329
Number of pages: 33 Posted: 26 Apr 2019 Last Revised: 12 May 2019
HEC Paris - Marketing, Bar-Ilan University - Graduate School of Business Administration, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management and Vienna University of Economics and Business - Department of Marketing
Downloads 160 (231,797)

Abstract:

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Marketing university education, tuition crisis, push and pull funding, probabilistic service, performance-based funding

3.

Dynamic Formation of Customers’ Quality Expectations

Number of pages: 41 Posted: 04 Aug 2021
Bar-Ilan University - Graduate School of Business Administration, WU Vienna University of Economics and Business - Department of Marketing, Queen Mary University of London - Department of Marketing and Alpen-Adria University of Klagenfurt - Department of Psychology
Downloads 19 (649,146)

Abstract:

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quality expectations, stability analysis, bifurcations, individual differences

4.

Optimal Management of Fringe Entry Over Time

Journal of Economic Dynamics and Control, Vol. 28, No. 3, 2008, University of Alberta School of Business Research Paper No. 2013-790
Posted: 21 Jun 2013
Gila E. Fruchter and Paul R. Messinger
Bar-Ilan University - Graduate School of Business Administration and University of Alberta - Department of Marketing, Business Economics & Law

Abstract:

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Dominant firm, Fringe entry, Stackelberg dynamic game, Pricing, Advertising

5.

Dynamic Targeted Promotions: A Customer Retention and Acquisition Perspective

Washington University WP OLIN-96-32
Posted: 16 Jul 1997
Gila E. Fruchter and Z. John Zhang
Bar-Ilan University - Graduate School of Business Administration and Washington University

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