Michael Beverland

Department of Strategy & Marketing

Professor of Brand Management

Jubilee Building

Falmer, Brighton BN1 9SL

United Kingdom

http://www.sussex.ac.uk/profiles/446031

  • Department of Strategy & Marketing

SCHOLARLY PAPERS

4

DOWNLOADS

658

TOTAL CITATIONS

1

Scholarly Papers (4)

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1.

Take A Look At Me Now: Consecration and the Phil Collins Effect

Number of pages: 53 Posted: 05 May 2021
Andre Spicer, Pinar Cankurtaran and Michael Beverland
City University London - The Business School, Delft University of Technology and Department of Strategy & Marketing
Downloads 559 (99,844)

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consecration, cool, authenticity, popular music, innovation

2.

Reconciling the Tension between Consistency and Relevance: Design Thinking as a Mechanism for Brand Ambidexterity

J. of the Acad. Mark. Sci. (2015) 43:589-609
Number of pages: 22 Posted: 19 Aug 2015
Michael Beverland, Sarah Wilner and Pietro Micheli
Department of Strategy & Marketing, Wilfrid Laurier University and University of Warwick - Warwick Business School
Downloads 99 (535,073)
Citation 1

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Design, Design thinking, Brand consistency, Brand relevance, Innovation, Product innovation, Exploitation, Exploration, Ambidexterity

3.

As the Record Spins: Materialising Connections

European Journal of Marketing, 53(6), 1152-1175. doi:10.1108/ejm-12-2016-0828auc, The University of Auckland Business School Research Paper Series
Posted: 16 Dec 2021
Karen V. Fernandez and Michael Beverland
University of Auckland Business School and Department of Strategy & Marketing

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Music, Materiality, Connection, Legacy technology, Vinyl

4.

Crafting a Competitive Advantage: Tempering Entrepreneurial Action with Positioning-Based Values

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 17 Nov 2009
Michael Beverland and Lawrence S Lockshin
Department of Strategy & Marketing and affiliation not provided to SSRN

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Wineries & vineyards, Palliser Estate Wines, Business conditions, Competitive advantages, Marketing, Positioning (market strategies), Strategic planning