Ali Goli

University of Washington - Michael G. Foster School of Business

Box 353200

Seattle, WA 98195-3200

United States

  • University of Washington - Michael G. Foster School of Business

SCHOLARLY PAPERS

13

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38

Scholarly Papers (13)

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1.

Measuring Consumer Sensitivity to Audio Advertising: A Long-Run Field Experiment on Pandora Internet Radio

Number of pages: 53 Posted: 22 Apr 2018 Last Revised: 05 Jan 2025
Ali Goli, Jason Huang, David Reiley and Nick Riabov
University of Washington - Michael G. Foster School of Business, Uber, Pandora Media, Inc. and Netflix
Downloads 1,989 (16,887)
Citation 8

Abstract:

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2.

Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora *

Number of pages: 61 Posted: 08 Jul 2021 Last Revised: 08 Jul 2024
Ali Goli, David Reiley and Hongkai Zhang
University of Washington - Michael G. Foster School of Business, Pandora Media, Inc. and Pandora
Downloads 654 (82,970)
Citation 5

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Advertising, Personalization, Field Experiments, Heterogeneous Treatment Effects, Machine Learning

3.

What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales

Number of pages: 87 Posted: 25 Aug 2018 Last Revised: 21 Apr 2021
Ali Goli and Pradeep K. Chintagunta
University of Washington - Michael G. Foster School of Business and University of Chicago
Downloads 643 (84,743)
Citation 5

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cross-category effects, tobacco marketing, customer loyalty, difference-in-differences

4.

Effects of Payment on User Engagement in Online Courses

Number of pages: 56 Posted: 05 Jul 2019 Last Revised: 21 Apr 2021
Ali Goli, Pradeep K. Chintagunta and S. Sriram
University of Washington - Michael G. Foster School of Business, University of Chicago and The Stephen M. Ross School of Business at the University of Michigan
Downloads 609 (90,856)
Citation 5

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Online education, User engagement, Causal Inference

5.

Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales

Number of pages: 66 Posted: 06 Jul 2021 Last Revised: 14 Mar 2022
Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta and Sanjay K. Dhar
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 534 (107,238)
Citation 2

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Tobacco Marketing, Product Placement, Public Policy, Border Strategy, TV Advertising.

6.

A Bias Correction Approach for Interference in Ranking Experiments

Number of pages: 59 Posted: 30 Jan 2022 Last Revised: 30 May 2023
Ali Goli, Anja Lambrecht and Hema Yoganarasimhan
University of Washington - Michael G. Foster School of Business, London Business School and University of Washington
Downloads 461 (128,038)
Citation 4

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Experiments, A/B tests, Treatment Effects, Digital platforms, Interference, Machine Learning, Bias Correction

7.

Can LLMs Capture Human Preferences?

Number of pages: 33 Posted: 12 May 2023 Last Revised: 20 Feb 2024
Ali Goli and Amandeep Singh
University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 436 (136,885)
Citation 3

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Large language models, Intertemporal preferences, GPT, Generative AI, LLMs, Chain-of-Thought, Conjoint Analysis

8.

Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising

Number of pages: 75 Posted: 29 Mar 2024 Last Revised: 23 Oct 2024
Erfan Loghmani and Ali Goli
University of Washington and University of Washington - Michael G. Foster School of Business
Downloads 223 (278,259)

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Tobacco marketing, Public policy, Prescription drug advertising, Smoking mitigation

9.

The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon

Number of pages: 34
Davide Proserpio, Ali Goli, Tyler Mangini, Ken Lau and Daniela Yu
Marshall School of Business - University of Southern California, University of Washington - Michael G. Foster School of Business, Amazon, Amazon and Amazon
Downloads 216

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Sustainability, Amazon, Purchase behavior, green marketing, online marketplaces

10.

Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts

Number of pages: 81 Posted: 29 Jul 2022 Last Revised: 17 Jun 2023
Ali Goli, Simha Mummalaneni and Pradeep K. Chintagunta
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business and University of Chicago
Downloads 174 (349,615)
Citation 6

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Tobacco marketing, Public policy, Menthol cigarettes, Cross-border shopping, Structural models

11.

More Progress, Less Attrition: The Role of User-Generated Content in Online Education

Number of pages: 60 Posted: 27 Mar 2024 Last Revised: 25 Nov 2024
Varad Deolankar, Ali Goli, S. Sriram and Pradeep K. Chintagunta
University of Michigan, Ann Arbor, University of Washington - Michael G. Foster School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Chicago
Downloads 166 (364,189)

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Customer Retention, Online Education, User Engagement, User-Generated Content, Instrumental Variables

12.

Gender Diversity on Cable News: An Analysis of On-Screen Talent and Viewership

Number of pages: 45 Posted: 05 Jun 2023 Last Revised: 02 May 2024
Ali Goli and Simha Mummalaneni
University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 158 (379,732)

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Gender representation, Consumer preferences, Product design, Cable news, Media

13.

Retail Pricing and Ownership Structure

Kilts Center at Chicago Booth Marketing Data Center Paper
Number of pages: 65 Posted: 19 Jun 2024 Last Revised: 10 Nov 2024
Semyon Tabanakov, Ali Goli and Pradeep K. Chintagunta
University of Chicago - Booth School of Business, University of Washington - Michael G. Foster School of Business and University of Chicago
Downloads 135 (431,300)

Abstract:

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Zone pricing, Price discrimination, Price dispersion, Organization structure, Retail industry