Euejung Hwang

University of Otago - Department of Marketing

United States

  • University of Otago - Department of Marketing

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Online Travel Agency Price Presentation: Examining the Influence of Price Dispersion on Travelers’ Hotel Preference

Journal of Travel Research, 59(4), 704-721. DOI: 10.1177/0047287519857159., The University of Auckland Business School Research Paper Series
Posted: 01 Mar 2024
Jungkeun Kim, Drew Franklin, Megan Phillips and Euejung Hwang
Auckland University of Technology, University of Auckland Business School, Auckland University of Technology and University of Otago - Department of Marketing

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price dispersion, reference pricing, online travel, online travel agent, hotel choice

2.

'012012 or 111000': Preference for Consumption Pattern-Seeking

The University of Auckland Business School Research Paper Series, European Journal of Marketing, Vol. 54 No. 9, pp. 2171-2194. https://doi.org/10.1108/EJM-03-2019-0224
Posted: 08 Dec 2021
Jungkeun Kim, Gina Cui, Euejung Hwang, Drew Franklin and Yuri Seo
Auckland University of Technology, Auckland University of Technology, University of Otago - Department of Marketing, University of Auckland Business School and University of Auckland Business School

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Decision-making, Food consumption, Consumer preference, Pattern seeking, Repeated choices